Extracting and Prioritizing the Attractiveness Parameters of Shopping Centers Under Intuitionistic Fuzzy Numbers
Alireza Bakhshizadeh,
Abdolreza Yazdani-Chamzini,
Masoumeh Latifi Benmaran
et al.
Abstract:Shopping center plays an important role in distribution system and marketing. These canters provide an appropriate atmosphere for customers; so that, the customers achieve the best service within a short time. However, there is an intense competition among shopping centers to attract more customers for increasing the profit. Therefore, a powerful model assists authorities in identifying the critical competitive aspects and directing their efforts toward performance improvement. However, a number of strategies … Show more
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