Ionomycin stimulated membrane-associated protein kinase Cs (PKCs) activity in C6 rat glioma cells as much as the potent PKCs stimulator 12-O-tetradecanoyl phorbol 13-acetate (TPA). However, while TPA, as expected, powerfully stimulated the phosphorylation of the PKCs' 85-kDa myristoylated alanine-rich protein kinase C substrate (MARCKS) protein, ionomycin unexpectedly did not. Instead, ionomycin reduced the basal MARCKS phosphorylation. Pretreating the glioma cells with ionomycin prevented TPA-stimulated PKCs from phosphorylating the MARCKS protein. but raising the Ca 2ϩ concentration above 1 mM stops proliferation and starts differentiation-related processes such as cornified envelope formation Falco et al., 1988;Moscat et al., 1989; Aaroson, 1983, 1985;Whitfield, 1995;Whitfield et al., 1992Whitfield et al., , 1995. The signal triggered by extracellular Ca 2ϩ in murine BALB/MK keratinocytes includes an internal Ca 2ϩ transient and a large burst of membrane-associated PKCs activity . Despite the large burst of PKCs activity, neither Moscat et al. (1989) nor we have observed an increased phosphorylation of the keratinocytes' 80 -85-kDa MARCKS protein, an ubiquitous substrate of the conventional and novel PKC isoforms (Blackshear, 1993;Heemskerk et al., 1993;Fujise et al., 1994).We have recently presented strong, but indirect, evidence for the failure of the Ca 2ϩ -treated BALB/MK keratinocyte's activated PKCs to phosphorylate their MARCKS protein substrate being due to Ca 2ϩ ⅐calmodulin complexes somehow blocking access of the PKCs to their substrate's phosphorylation site domain . However, this suggestion seems to be contradicted a priori by the known abilities of mitogenic factors such as bradykinin, bombesin, platelet-derived growth factor and vasopressin to stimulate an internal Ca 2ϩ transient, membrane-associated PKCs activity, and MARCKS phosphorylation (Rozengurt, 1986;Issandou and Rozengurt, 1990). The reason for this apparent contradiction may lie in the relative timing of the internal Ca 2ϩ transient (and the Ca 2ϩ ⅐calmodulin complexes it produces) and the burst of membrane-associated PKCs activity in the Ca 2ϩ -stimulated BALB/MK cells: in mitogen-stimulated cells the Ca 2ϩ and PKC signals are coincident (Rozengurt, 1986;Issandou and Rozengurt, 1990) while in Ca 2ϩ -treated BALB/MK keratinocytes PKCs activity peaked 7 min after the [Ca 2ϩ ] i surge . This suggested that the MARCKS substrate can be phosphorylated only when the membrane-associated PKCs activity peaks before or at the same time as [Ca 2ϩ ] i , and a resulting Ca 2ϩ ⅐calmodulin, surge. In this report we extend our observations, using C6 rat glioma cells and BALB/MK keratinocytes, to provide the first direct evidence for Ca 2ϩ ⅐calmodulin actually being the blocker of PKCs-mediated MARCKS phosphorylation in the cell and to confirm the suggestion arising from the previous report that the relative timing of surges of internal Ca 2ϩ and PKCs activity determines the extent of MARCKS protein phosphorylation. ] i , intracellular ca...