2021
DOI: 10.1057/s41299-021-00125-5
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Extinguishing a Fictional Fire: Responding to Emotional and Misinformed Audiences

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Cited by 3 publications
(3 citation statements)
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“…However, with the advent of social media platforms, other stakeholders’ opinions and experiences are increasingly influential in shaping audiences’ perceptions of organizations. Damaging information shared on social media can trigger a crisis, especially since events reported by customers, employees, or other constituents on these platforms are routinely picked up by traditional media outlets, further amplifying their impact (Coombs, 2018; Wang et al, 2021; Woods, 2022). For example, in June 2023, a Twitter account associated with the Starbucks Workers Unite union reported that “in the middle of Pride Month, Starbucks bans Pride decorations in stores across the United States,” (Hays, 2023).…”
Section: Theoretical Developmentmentioning
confidence: 99%
“…However, with the advent of social media platforms, other stakeholders’ opinions and experiences are increasingly influential in shaping audiences’ perceptions of organizations. Damaging information shared on social media can trigger a crisis, especially since events reported by customers, employees, or other constituents on these platforms are routinely picked up by traditional media outlets, further amplifying their impact (Coombs, 2018; Wang et al, 2021; Woods, 2022). For example, in June 2023, a Twitter account associated with the Starbucks Workers Unite union reported that “in the middle of Pride Month, Starbucks bans Pride decorations in stores across the United States,” (Hays, 2023).…”
Section: Theoretical Developmentmentioning
confidence: 99%
“…The inconsistent findings may be attributed to the different natures of the paracrises they examined. Considering the importance of cluster-specific response recommendations, recent scholarly efforts have begun to investigate response strategies for faux pas and collateral damage via case studies (Woods, 2021; Bogomoletc, 2019). Still, more case studies are needed to explore all paracrisis clusters’ connections with response strategies.…”
Section: Responding To Paracrisis Clustersmentioning
confidence: 99%
“…For example, while some advised against applying traditional crisis response strategies to paracrises (Kim et al, 2016), others have demonstrated the effectiveness of doing so (e.g. Woods, 2021).…”
mentioning
confidence: 99%