“…As the degree of attention that is assigned to certain features of a stimulus is goal-driven (Corbetta & Shulman, 2002;Hopfinger, Buonocore & Mangun, 2000;Mazzietti, Sellem & Koenig, 2014;Yantis, 2000), it can be inferred that depending on their goals, consumers may direct their attention to varying attribute features of a product. Importantly, recent research consistently finds that automatic appraisals are crucially dependent on such top-down attentional control (e.g., Spruyt, Tibboel, De Schryver, & De Houwer, 2018;Vanaelst, Spruyt, Everaert, & De Houwer, 2016). In other words, the more attention is assigned to one stimulus attribute, the higher is the likelihood it will be processed under automaticity conditions (Everaert, Spruyt, & De Houwer, 2013;Spruyt, De Houwer, Everaert, & Hermans, 2012;Spruyt, Tibboel, De Schryver, & De Houwer, 2018).…”