Abstract:Nowadays, businesses have experienced a new dynamic of expansion together with the need of a positioning strategy that has to do with either the concept, the brand, the product or a combination of them. By using a location model and a two stage game we measure in several different competition scenarios the externalities generated by the effects of the presence of a network of branches or selling points, for both the consumers and the firms, taking into account that both look for the maximization of their utili… Show more
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