External and internal factors affecting collaborative consumption practices: insights from new-middle classes in an emerging market
Aybegüm Güngördü Belbağ
Abstract:Purpose
This study aims to unravel the perceived barriers, and external and internal factors affecting the new middle-class Turkish consumers’ collaborative consumption practices (e.g. accommodation rental and ride-sharing services).
Design/methodology/approach
This study conducts semi-structured, in-depth interviews with 21 new middle-class consumers from Turkey. The qualitative data were analyzed with reflexive thematic analysis.
Findings
Findings show that environmental stimuli (economic crisis, transpare… Show more
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