Extension of the DEMATEL Method for Multi-Criteria Market Segment Evaluation

Abstract

When evaluating different market segments Segment size and growth segment structure Charisma and company objectives and resources are the three Factors Company should consider. Demographics, psychology, behavior, and geography are considered to be the four main types of market segmentation. However there are many strategies that you can use. In four main categories there are many differences. Here are several methods that can be done. Like check out. The decision-making test and evaluation laboratory (DEMATEL) is considered to be an effective method for identifying the cause-effect chain components of a complex system. It deals with the evaluation of interrelated Relationships between factors and by visual layout model Identify the important ones. In this paper we used DEMATEL for ranking the DEMATEL method is the most ideal solution Short-distance Evaluation Parameters in Segment factors, Competition, Technological factors, Socio-political factors, Financial and economic factors Use Attention deficit from the result it is seen that Competition is got the first rank whereas is the Financial and economic factors is having the Lowest rank