. Conversely, flowers' vase life significantly (P<0.01) decreased when planted densely. In addition, the fresh weight of the marketable stems significantly (P<0.01) decreased as planting density increased. Among the cultivars, 'Yellow Sun Bird' was found to be more productive in terms of marketable stems followed by 'Giant Blue Bird' and 'Amazon'. In terms of stem length, 'Yellow Sun Bird' was found to be higher but was not statistically different from 'Giant Blue Bird'. With regards to vase life quality, the best result was obtained from 'Amazon Bird' cultivar. Overall, the study reveals that planting density and varietal differences had valid effects on the yield and quality of Statice. Cultivars 'Giant Blue Bird' and 'Yellow Sun Bird' had better performance in many of the parameters than the 'Amazon Bird' cultivar. The highest planting density (10 plants per m 2 ) demonstrated a positive influence on most of the evaluated parameters and therefore can be recommended for use by commercial growers in Ethiopia. However, further investigation is imperative on issues pertaining to the determination of nutrient supply for regulating the fresh weight of the product and other economic related topics.