Extending the technology acceptance model to mobile telecommunication innovation: The existence of network externalities

Wang, Chih‐Chien; Lo, Shao‐Kang; Fang, Wenchang

doi:10.1002/cb.240

Cited by 106 publications

(78 citation statements)

References 32 publications

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“…It is defined as "the degree to which a person believes that using a particular system would enhance his or her job performance" [20]. Perceived usefulness has been included as a construct in a number of surveys for different types of technologies and systems, such as mobile payments [15], mobile commerce [48], mobile data services in China [57], application frameworks [56], eCRM [17], and generally, technology adoption models [35,62,69,72]. In all the above studies, the perceived usefulness of the technology concerned influences positively individuals' adoption intention of this technology.…”

Section: Behavioral Intentionmentioning

confidence: 99%

Modeling users’ acceptance of mobile services

Ζάρμπου

Saprikis

Markos

et al. 2012

Electron Commer Res

239

166

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The success of mobile services adoption hinges on their ability to cover user needs and attract consumer interest. The extant literature focuses on understanding the factors that might affect consumers' actual adoption of such services through their effect on behavioral intention; these studies are mostly based on behavioral intention theories, such as Technology Acceptance Model, Diffusion of Innovation and Unified Theory of Acceptance and Use of Technology. In this work, new theoretical constructs are combined with existing evidence in order to extend the Technology Acceptance Model (TAM) as it was initially established by Davis and later further enriched by other researchers. The proposed model includes behavioral intention, perceived usefulness, perceived ease of use, trust, innovativeness, relationship drivers, and functionality. Within this approach, relationship drivers introduce a marketing perspective to the original models of technology adoption by building emotional connections between the users and the mobile services. The hypothesized model is empirically tested using data collected from a survey on m-commerce consumers. Structural Equation Modelling (SEM) was used to evaluate the causal model and Confirmatory Factor Analysis (CFA) was performed to examine the reliability and validity of the measurement model. It is briefly concluded that behavioral in-T. Zarmpou ( ) · V. Saprikis · M. Vlachopoulou 226 T. Zarmpou et al. tention is directly affected by perceived usefulness, innovativeness and relationship drivers; the findings provide interesting insights and useful hints to practitioners and researchers.

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Section: Behavioral Intentionmentioning

confidence: 99%

Modeling users’ acceptance of mobile services

Ζάρμπου

Saprikis

Markos

et al. 2012

Electron Commer Res

239

166

View full text Add to dashboard Cite

show abstract

“…Many research studies that propose adoption intention models clearly authenticate the positive significance of perceived ease of use on perceived usefulness on the subject of a variety of technology topics such as mobile commerce (Wang et al, 2008), mobile data services (Qi et al, 2009); or general technology acceptance models (Hittleman and Simon, 1997). Thus, it is rational to hypothesize that the same relationship could be integrated into this research study that focused on the User's acceptance of OCRIC apps mobile services.…”

Section: Theoretical Framework and Hypothesis Formulationmentioning

confidence: 96%

User acceptance towards optical character recognition for international call Apps: Comparing the accuracy of the prediction by neural networks and SPSS equation

Alshammari

2017

Int. j. adv. appl. sci.

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In the field of artificial intelligence and pattern recognition, the new innovative ideology called optical character recognition (OCR) has been prominent and most successful. In the past 50 years, the idea of machine reading has developed from the stage of a dream to the stage of reality and certainty. There are many systems variety of applications in existence that are commercially based for the operation and application of OCR. The incessant problem of a series of stages before making a successful international call is a beacon for urgent attention hence the desire for the business proposal. This idea makes use of OCR as a means of making faster international mobile apps card calls without going through the usual series of stages before the call can get through to the foreign country. The OCR was used to scan the serial digits of the prepaid card and immediately transfer it for the immediate call. The idea was found to be more appropriate, user friendly and faster than the early traditional system of making international calls.

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“…This follows to say that e-tailing marketing personnel's may have more work load in building perceived trust of online shoppers' since there are tendencies that online shopping environment could be more risky than the physical and traditional stores. Further, [32] noted that online trust is multi-dimensional. They also stated that the design of the interface for online transaction serves as part of the factors that affect online shoppers' trust.…”

Section: Perceived Trustmentioning

confidence: 99%

Website Quality and Online Shopping of E-Tail Stores in Nigeria

Nwokah¹,

Ntah²

2017

JSSM

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This study examined the relationship between website quality and online shopping of E-tail stores in Nigeria. A survey research design was adopted. The source of data used in this study was mainly primary data from the issuance of questionnaire and secondary data from the review of relevant literature on both variables which formed the basis for the argument. Out of a total of three hundred and eighty four (384) copies of the questionnaire distributed, three hundred and sixty nine (369) copies were fit for analysis and analyzed using Spearman's Rank Order Correlation Coefficient with the aid of Statistical Package for Social Sciences (SPSS). The findings of the study reveal amongst others that website aesthetics strongly relates with perceived trust and perceived-ease-of-use of online shoppers in Nigeria. The study concludes that website quality dimensions significantly relates with online shopping of e-tail stores in Nigeria. The study filled the lacuna in the literature of internet marketing as a contribution to knowledge and recommendations amongst others that the e-tail firms should pay keen attention to web security if they must gain more customer patronage as it has the highest positive relationship with online shopping with various suggestions for other researchers interested in the same or similar topic of study.

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Extending the technology acceptance model to mobile telecommunication innovation: The existence of network externalities

Cited by 106 publications

References 32 publications

Modeling users’ acceptance of mobile services

Modeling users’ acceptance of mobile services

User acceptance towards optical character recognition for international call Apps: Comparing the accuracy of the prediction by neural networks and SPSS equation

Website Quality and Online Shopping of E-Tail Stores in Nigeria

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