Experimental electroconvection (EC) investigations on four homologs with negative dielectric anisotropy epsilona and conductivity anisotropies sigmaa of various signs (the relative sigma; a=sigmaa/sigma(perpendicular) ranges from -0.6 to +0.3 ) are reported. The homolog with positive conductivity anisotropy follows the predictions of the standard theoretical model, while the homolog with negative sigmaa shows a phenomenon, i.e., nonstandard electroconvection, not described by the Carr-Helfrich mechanism but manifesting in forms of stripes mainly parallel to the initial director, thus having a morphological similarity to the rolls of the standard EC. The remaining two homologs change the sign of their conductivity anisotropy with temperature that leads to a twofold character by crossing over from standard to nonstandard electroconvection. The patterns of both the standard and nonstandard EC have been characterized and compared.