Three classes of classical r matrices for sl(4, C) algebra are constructed in quasi-Frobenius algebra approach. They satisfy CYBE and are spanned respectively on 8,10,12 generators. The o(4, 2) reality condition can be imposed only on the eight dimensional r matrices with dimension-full deformation parameters. Contrary to the Poincaré algebra case, it appears that all deformations with a mass-like deformation parameter (κ-deformations) are described by classical r-matrices satisfying CYBE.