“…Often analogized as "the bartenders of the coffee shop," baristas are regarded as one of the more creative professions in the hospitality industry, earning the title of "connoisseurs" in the specialty coffee context (Ott, 2020). Working as a barista is often associated as a "cool job" among society's youth, as the job entails the flair and swagger of latte art making (Hsu & Chen, 2021), eclecticism in flavor pairings and brewing mechanics (Lee, 2021a), glamor of working with stylish and sophisticated espresso machines and equipment (Manzo, 2014), and a contemporary work environment that blurs work and home in a unique social space (Ferreira et al, 2021;Waxman, 2006). A barista is no ordinary hospitality profession, but one with unique social and cultural capital (Ott, 2020).…”