Recently, a pituitary-specific enhancer was identified within the 5' flanking region of The glycoprotein hormones are a family of heterodimeric proteins which consist of a common a subunit noncovalently associated with a hormone-specific 13 subunit (37). The glycoprotein hormones include the pituitary hormones, luteinizing hormone, follicle-stimulating hormone, and thyroid-stimulating hormone. In addition, some species also synthesize a chorionic gonadotropin within the placenta. Within a species, the glycoprotein hormones all share a common a subunit, while the unique ,B subunits specify the biological activity of the heterodimer. In the pituitary gland, luteinizing hormone and follicle-stimulating hormone are synthesized within cells which are designated gonadotropes, while thyroid-stimulating hormone is synthesized in thyrotropes. Thus, the glycoprotein hormone a-subunit gene is expressed within two different cell types in the pituitary and in some species within the placenta. The mechanisms mediating the tissue-specific expression of the a-subunit gene have been the focus of a large number of studies. While a number of DNA elements which are important for at-subunit expression in the placenta have been identified (3,4,11,12,25,28,34,46), much less is known concerning requirements for expression in the pituitary. It has been demonstrated that reporter genes containing various * Corresponding author. Mailing address: