Exposure to Televised Alcohol Ads and Subsequent Adolescent Alcohol Use

Propaganda de álcool e associação ao consumo de cerveja por adolescentes

“…The instrument was mostly based on the questionnaire developed by Collins et al (2005), 11 in addition to Stacy et al (2004) 26 and Austin et al (1994). 3 A total of three focus groups were conducted with public and private school students to guarantee the understanding of questions by adolescents aged between 12 and 15 years and the questionnaire adequacy to the adolescents' reality.…”

“…Spending on advertisements was also compared to problems associated with alcohol beverages, such as motor vehicle accidents and clinical problems resulting from chronic alcohol use. 1,a Snyder et al 26 showed that American adolescents living in areas with higher spending on advertisements drink greater amounts of alcoholic beverages, including those aged more than 20 years. Nonetheless, econometric studies have fl aws, such as the lack of distinction between adults and adolescents.…”

“…Analyses are based on exposure to advertisements, affective response and infl uence on adolescents' expectations towards alcoholic beverages. 3,12,13,16,26 Certain authors, such as Austin & Mieli, 5 Ellickson et al, 12 Collins et al, 10,11 Grube & Waiters 18 and Fleming et al, 16 explore the responses of those exposed to advertisements as predictors of current and future alcohol use. Other authors, such as Stacy et al 26 and Snyder et al, 25 analyze exposure with a quantitative approach, based on the assumed hours of exposure.…”

Alcohol, Advertising, Media, and Consumption among Children, Teenagers, and Young Adults

“…Pursuing this line of argument, some studies have found that ability to recall alcohol advertisements and alcohol brands displayed statistical links to alcohol consumption (Stacy, Zogg, Unger, & Dent, 2004;Henriksen, Schleicher, Feighery, & Fortmann, 2008). Young adults who expressed greater liking for alcohol advertisements also exhibited heavier drinking tendencies (Casswell & Zhang, 1998;Wyllie, Zhang & Casswell, 1998).…”

“…One illustration of this last point derived from a survey of young US teenagers that derived exposure to alcohol advertising from claims of TV watching based on lists of program titles (Stacy, Zogg, Unger, & Dent, 2004). In essence, there was no direct measurement of exposure to alcohol advertising on TV here.…”