Reproductive phenology is an important trait subjected to natural selection. Current horses in America belong to the Palearctic original populations after being introduced by European colonizers. Photoperiod variation is the main environmental factor for the adjustment of reproductive timing in horses, but is absent in equatorial areas. Here we hypothesize that seasonality of green-grass availability may influence breeding phenology in equatorial regions. We used data of 929 services to mares from 2006 to 2011 in a thoroughbred equine exploitation in Ecuador that experienced strong grass seasonality. Actual births could not be used to infer natural phenology because they were influenced by management decisions. Instead, we used variations in the probability of pregnancy after a service as a measure of the natural tendency of mares to show breeding phenology. We found that although managers tended to schedule pregnancies in two periods within the year, mares were more prone to become pregnant after the increase in grass greenness that takes place at the beginning of the year (February). Our finding has potential applications to improve the success of services and the welfare of animals, by providing green-grass stimuli in the appropriate season.