Exposure to e-cigarette marketing and product use among Mexican American young adults on the US-Mexico border: A pilot study

Herrera, Ana Laura; Wilkinson, Anna V.; Cohn, Elizabeth A; Perry, Cheryl L.; Fisher‐Hoch, Susan P.

doi:10.1080/2331205x.2018.1534306

Cited by 3 publications

(2 citation statements)

References 36 publications

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“…Most respondents who were students in Malaysia received information about e-cigarettes from other students (57.5%), friends (37.5%), and the internet (36.6%) (Puteh et al, 2018). Further research revealed that the probability of ever using e-cigarettes increased by 2.86 (95% CI: 1.11-7.38) for each source of communication for respondents who were exposed to digital pro-e-cigarette messages through the internet or Facebook (Herrera et al, 2018). According to research by Istiqomah et al (2016), most respondents received support from the reference group because they were offered at least one electronic cigarette from friends.…”

Section: Discussionmentioning

confidence: 97%

Determinants of Electronic Smoking Behavior among Adolescents in Indonesia (Analysis of Global Youth Tobacco Survey 2019)

Hafidah,

Apriningsih,

Simanjorang

et al. 2024

Public Health of Indonesia

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Background:E-cigarettes are a concerning issue since e-smoking has affected young people. This phenomenon will be influenced by how common e-cigarette use is among youth. Nevertheless, health experts have found that e-cigarettes have negative effects on health. Objectives:The purpose of this study was to determine factors connected with electronic smoking habits among adolescents in Indonesia. Methods:The 2019 Global Youth Tobacco Survey was used in this cross-sectional study employing a multistage cluster random sampling approach. A total of 7,758 samples were taken after selection based on inclusion criteria. Results:According to this study, 21% of adolescents had tried e-cigarettes. Furthermore, multiple logistic regression analyses revealed that sex (POR: 5.834, 95% CI: 4.749—7.167), allowance (POR: 2.432, 95% CI: 1.874—3.157), obtaining e-cigarette information from friends, shopkeepers, and promotion events (POR: 2.422, 95% CI: 1.959—2.994), and knowledge and attitude (POR: 2.030, 95% CI: 1.683—2.449) were the most influential factors on electronic smoking habits among adolescents in Indonesia. Conclusion:The results indicated that sex, allowance, access to information on e-cigarettes, and the knowledge and attitudes of adolescents strongly influence the likelihood of trying e-cigarettes. Strict policies regarding the use of e-cigarettes among adolescents need to be enforced, especially in regulating advertising and pricing to make them less affordable for adolescents. Keywords:determinants, e-cigarette, smoking, behaviour, adolescent

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Section: Discussionmentioning

confidence: 97%

Determinants of Electronic Smoking Behavior among Adolescents in Indonesia (Analysis of Global Youth Tobacco Survey 2019)

Hafidah,

Apriningsih,

Simanjorang

et al. 2024

Public Health of Indonesia

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“…Digital media is a core part of the e-cigarette industry's strategy to promote products and its industry ( 13 , 14 ). Social media, in particular, allows for products to be marketed to young people across borders at low cost and under less oversight than traditional media platforms.…”

Section: Introductionmentioning

confidence: 99%

A content analysis of e-cigarette marketing on social media: Findings from the Tobacco Enforcement and Reporting Movement (TERM) in India, Indonesia and Mexico

Murukutla

Magsumbol

Raskin

et al. 2022

Front. Public Health

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BackgroundThe use of e-cigarettes is proliferating globally, especially among youth and even children. Marketing is a known risk factor for e-cigarette initiation, yet little is known of e-cigarette marketing on social media in low- and middle-income countries. This study compares e-cigarette social media marketing in India, Indonesia, and Mexico, three such countries with different regulatory environments.MethodsInstances of e-cigarette marketing on social media platforms were identified via the Tobacco Enforcement and Reporting Movement (TERM), a digital tobacco marketing monitoring system. Through systematic keyword-based searches, all tobacco marketing posts observed between 15 December 2021 and 16 March 2022 were included in the analysis. The final sample included 1,437 e-cigarette-related posts on Instagram, Facebook, Twitter, YouTube, and TikTok, which were systematically content analyzed by independent coders after inter-reliability (Cohen's Kappa K > 0.79) was established using a theory-derived codebook. The final data is represented in percentages and frequencies for ease of presentation.ResultsWe observed e-cigarette marketing online in all countries studied, yet there was variation in the volume of marketing and types of accounts identified. In India, where e-cigarettes were comprehensively banned, we identified 90 (6%) posts; in Mexico, where e-cigarettes were partially restricted, 318 (22%) posts were observed; and in Indonesia, where there were no restrictions, 1,029 (72%) posts were observed. In both India and Mexico, marketing originated from retailer accounts (100%), whereas in Indonesia, it was primarily product brand accounts (86%). Across countries, e-cigarettes were mostly marketed directly to sell products (India: 99%, Indonesia: 69% and Mexico: 93%), though the sales channels varied. Product features, including e-liquid flavors, device colors and technical specifications, was the most prominent message framing (India: 86%; Mexico: 73%; Indonesia: 58%). Harm reduction messaging was most popular in Mexico (8%) and was not common in Indonesia (0.3%) or India (0%).ConclusionOur study provides important insights for tobacco control stakeholders on the evolving nature of e-cigarette marketing in low- and middle-income countries. It underscores the presence of e-cigarette marketing, including in countries where comprehensive regulations exist, and suggests the importance of continuous monitoring to keep up with industry practices and strengthen tobacco control stakeholder efforts to counter them.

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Problematic social media use and vaping among Mexican-American college students

Bataineh,

Hébert,

Loukas

et al. 2024

DIGITAL HEALTH

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Introduction Social media use and vaping nicotine are highly prevalent in the daily lives of young adults, especially among Mexican-American college students. The excessive and compulsive use of social media platforms, coupled with the urge to stay continuously connected, can lead to problematic social media use. To date, no studies have explored the impact of problematic social media use on the daily patterns of vaping among this vulnerable population. Methods In Spring 2023, we employed Ecological Momentary Assessment over a period of 14 days to collect real-time daily data on participants’ social media use and vaping behaviors via a mobile phone–based application. Participants were 51 Mexican-American college students aged 18–25 years, 72.5% female, who were current vapers. We used generalized linear regression models to examine differences in vaping behaviors among participants with and without problematic social media use. All regression models adjusted for age, sex, and SES. Results Participants with problematic social media use vaped on an average of 5.9 days compared to 5.7 days reported by those without problematic social media use ( p < .05). Problematic social media use is associated with more frequent daily vaping [b = 0.03; 95% CI: 0.02–0.05], increased number of days vaping [b = 0.14; 95% CI: 0.07–0.20], and vaping higher nicotine concentrations [b = 0.08; 95% CI: 0.03–0.14]. Conclusion Results suggest that problematic social media use significantly increases the risk of daily vaping among Mexican-American college students. Findings highlight the need to strengthen digital resilience and social media literacy to help college students navigate and mitigate the risks of social media.

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Exposure to e-cigarette marketing and product use among Mexican American young adults on the US-Mexico border: A pilot study

Cited by 3 publications

References 36 publications

Determinants of Electronic Smoking Behavior among Adolescents in Indonesia (Analysis of Global Youth Tobacco Survey 2019)

Determinants of Electronic Smoking Behavior among Adolescents in Indonesia (Analysis of Global Youth Tobacco Survey 2019)

A content analysis of e-cigarette marketing on social media: Findings from the Tobacco Enforcement and Reporting Movement (TERM) in India, Indonesia and Mexico

Problematic social media use and vaping among Mexican-American college students

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