Exposure to Crowdfunding Campaigns: What increases the likelihood of donating to a crowdfunding campaign?

Abstract

With the advent of Internet technology, the new concept of crowdfunding emerged and became popular within a very short time span. Crowdfunding activity helps to resolve the problem of fund scarcity; especially for small entrepreneurs. Social Media and the Internet are the powerful tools for the effective implementation of crowdfunding. The present research paper is the thorough study on the term crowdfunding. The specific area chosen for the research is the correlation between the exposure of crowdfunding activity and the response of the people to this activity. The hypothesis for the research was that there is a positive correlation between these two phenomena. The extensive research was conducted on the base of two types of information; primary data and secondary data. Some sociology and mass media theories were also analyzed in context of crowdfunding.According to the findings from literature review and conducted surveys, it is concluded that the hypothesis supports the research question. If proper exposure is given to the crowdfunding campaign, it is effective in generating funds for some social or economic purposes. But a comprehensive research is needed to find out some important facts regarding the topic.

Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development

“…Banks and investors, as important long-term partners for running media operations, can be presented market proof and traction by successful crowdfunding campaigns [97,98,169,170]). Independent print media use crowdfunding campaigns to present a benefit to supporting artists, journalists, and their affiliates from the marketing effect, but also offers them exposure in exchange for their work and commitment [171,172].…”