2022
DOI: 10.1016/j.jwb.2022.101344
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Export promotion programs: A system-based systematic review and agenda for future research

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Cited by 16 publications
(18 citation statements)
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“…An assessment of the effectiveness of EPPs is an important research focus in the contemporary export marketing literature (Balabanis et al, 2004; Freixanet, 2022; Gencturk & Kotabe, 2001; Gillespie & Riddle, 2004; Lages & Montgomery, 2005; Shih et al, 2022; Su et al, 2022). This study contributes to international marketing theory by explaining how EPPs can influence firm EP through the development of export knowledge, managers’ positive perceptions of exporting and export markets, and export commitment.…”
Section: Discussionmentioning
confidence: 99%
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“…An assessment of the effectiveness of EPPs is an important research focus in the contemporary export marketing literature (Balabanis et al, 2004; Freixanet, 2022; Gencturk & Kotabe, 2001; Gillespie & Riddle, 2004; Lages & Montgomery, 2005; Shih et al, 2022; Su et al, 2022). This study contributes to international marketing theory by explaining how EPPs can influence firm EP through the development of export knowledge, managers’ positive perceptions of exporting and export markets, and export commitment.…”
Section: Discussionmentioning
confidence: 99%
“…Extensive research is available on government EPP and other factors influencing export success. On the one hand, numerous studies conducted over the years have shown that EPPs are beneficial for exporting businesses (Catanzaro & Teyssier, 2021; Comi & Resmini, 2020; Francis & Collins-Dodd, 2004; Freixanet, 2022; Gencturk & Kotabe, 2001; Giles & Williams, 2000; Gillespie & Riddle, 2004; Katsikeas et al,1996; Munteanu et al, 2022; Singh & Gautam, 2022; Takyi et al, 2022; Malca et al, 2020; Mota et al, 2021; Munch & Schaur, 2018). Alternatively, there is a wealth of conceptual and empirical research on the factors that affect firm export in the international marketing literature (Cadogan et al, 2002, 2005; Leonidou et al, 2007; Morgan et al, 2004; Muho et al, 2022; Racela et al, 2007).…”
Section: Background Workmentioning
confidence: 99%
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“…This review also holds implications for policymaking. Most countries offer export‐ and innovation‐promotion programmes to assist firms in developing these activities (Freixanet, 2010; 2022; Freixanet & Churakova, 2018). Given the relationship between exporting and innovation, both programmes should be better coordinated.…”
Section: Conclusion and Lines For Further Researchmentioning
confidence: 99%