Export Marketing Strategy and Performance among Micro and Small Brazilian Enterprises

Cunha, Reynaldo Dannecker; Rocha, Thelma Valéria

doi:10.1108/s1474-797920140000025006

Cited by 2 publications

(2 citation statements)

References 41 publications

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“…Several studies have shown that micro firm challenges and obstacles for growth differ significantly from those of larger SMEs (e.g. [39,10,17,40,41]. Micro firms lack the capabilities to develop economies of scale, and suffer from an inability to gain access to financial resources outside of personal funds, or funding from family or friends, and to survive robust competition arising from larger SMEs in the marketplace [42].…”

Section: Non-profit and Micro-firmsmentioning

confidence: 99%

Key Marketing Challenges for Micro and Small Sized Non–Profit Organisations: A Study of Australian Third Sector Firms

Wilde

Herold

2021

Modern Perspectives in Economics, Business and Management Vol. 10

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This chapter offers exploratory evidence on critical marketing issues impacting small to medium (SME) sized non-profit firms. Extant literature advances that utilising marketing platforms and servicesincluding digital marketing channelsoffers several prospects for non-profit business practitioners to interact and communicate with customers, clients, stakeholders, and the wider public [1,2]. Whilst recent research [3,4] clearly highlights that the potential uptake of modern marketing approaches by non-profits, like social media applications, can help drive new marketing possibilities within the third sector, understanding how non-profits develop and deploy their marketing activities most effectively appears to be of critical importance to organisations competing in this space. Drawing on the knowledge and experiences of 115 non-profit managers in Australia, this study identified four prominent marketing themes/issues: fundraising and other monetary related pressures; donor acquisition and relationship management; a 'lag behind' mentality in using new marketing platforms like social media; and a perceived lack of expertise in the area of marketing. The results in this chapter affirm the need for a greater adoption of a marketing approach in non-profits firms, particularly within small and micro non-profit enterprises.

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Section: Non-profit and Micro-firmsmentioning

confidence: 99%

Key Marketing Challenges for Micro and Small Sized Non–Profit Organisations: A Study of Australian Third Sector Firms

Wilde

Herold

2021

Modern Perspectives in Economics, Business and Management Vol. 10

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“…Hence, for making pricing decision international business executives did not utilize different objectives. Cunha, and Rocha, (2015) conducted a study regarding to the use of information, strategic approach, and managerial control behavior in the export practices of 24 firms based in Austria, Norway, and United States.…”

Section: Pricing Policymentioning

confidence: 99%

Pricing Policy and Its Impact on Company’s Profitability, Case of Kurdistan Region of Iraq\ Sulaimani

Rashid

2019

IJFBS

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This research project is mainly focused on analyzing pricing policy and its impact on company’s profitability through collecting receipts from 3 different places in Kurdistan Region of Iraq/ Sulaimani to evaluate their pricing policy and its impact on generating profits and increasing sales on the one hand, and interviewing some accounting, and economy’s experts on the other. A hypothesis has been developed in which pricing policy affects profits and sales. The results indicated that pricing policy has an impact on profits and sales. And further information has been provided in the research.

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Export Marketing Strategy and Performance among Micro and Small Brazilian Enterprises

Cited by 2 publications

References 41 publications

Key Marketing Challenges for Micro and Small Sized Non–Profit Organisations: A Study of Australian Third Sector Firms

Key Marketing Challenges for Micro and Small Sized Non–Profit Organisations: A Study of Australian Third Sector Firms

Pricing Policy and Its Impact on Company’s Profitability, Case of Kurdistan Region of Iraq\ Sulaimani

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