Export knowledge

Abstract

Purpose This paper aims to study the export knowledge to be the determinant of export strategy, export commitment and export performance in carpet Industry. Design/methodology/approach Using a qualitative–quantitative approach, the unit of analysis is the individual export venturing firm in India. More in detail, a qualitative analysis was conducted through a focus group interview to explore the challenges of carpet exports. A quantitative analysis was performed using confirmatory factor analysis (CFA) and, because of covariate nature of the proposed research model, structural equation modeling to evaluate the research hypotheses. Findings The results emphasized that Indian carpet exports face major challenges, namely, issues of raw material that is wool, shortage of labor for weaving carpets and a lack of organization which has a negative impact on productivity and quality. Furthermore, this study shows that export knowledge directly influences the export strategy, export commitment and export performance. Originality/value Building on the results, this paper suggests corrective measures, as well as required knowledge, to formulate a strategy and boost the export performance of the carpet sector.

Export knowledge, export commitment and coffee export performance in Ethiopia

“…Export knowledge is the understanding gained from data, information, and experience that allows a firm to export goods and services to other markets [ 17 ]. Export knowledge is also one of the firm’s intangible resources [ 19 ].…”

“…The recent literature gives more attention to RBV as this theory focuses on internal resources for better firm performance. According to Di Fatta et al [ 17 ], export knowledge and capability have become increasingly critical factors in competing foreign markets. Cooper and Kleinschmidt [ 50 ] also confirmed that firms with higher export growth have in-depth customer knowledge than increasing sales volume.…”

“…As a result, knowledge of the export process can reduce the transaction costs associated with the movement of goods from the manufacturing firms to their customers [ 52 ]. Hence, export knowledge improves export performance [ 17 ].…”

“…In addition, as indicated in the study of Cavusgil and Zou [ 64 ], a product adaptation strategy is a series of consistent and planned activities undertaken by a company to meet its customers' preferences and values. Therefore, a product adaptation strategy has a positive impact and ensures that the organization produces more profit and reaches different market segments [ 17 ].…”

“…Various studies have explored the relationship between the constructs. For instance, Di Fatta et al [ 17 ]. Study on Indian carpet export established a constructive association between export performance, export commitment, and export knowledge.…”