Export barriers for SMEs in emerging countries: A configurational approach

Bertrand, Olivier; Betschinger, Marie-Ann; Brea-Solís, Humberto

doi:10.1016/j.jbusres.2022.05.045

Cited by 11 publications

(3 citation statements)

References 118 publications

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“…This study significantly contributes to export marketing, particularly regarding SMEs with high economic openness in emerging markets. Initially, the emerging economy context provides the context to challenge traditional theories whose foundations are drawn from resource-mature multinationals in developed markets (Bertrand et al ., 2022; Zhou, 2023). Meanwhile, SMEs in developing markets face a crossroads when choosing to expand abroad or avoid domestic and international competitors (Vendrell-Herrero et al ., 2022).…”

Section: Discussionmentioning

confidence: 99%

Should SMEs diversify their global destinations? The role of market insights and digital transformation

Luu

2024

MIP

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PurposeThis study aims to investigate the relationship between geographic diversification (GD) and export performance (EP) by analysing a sample of small exporters in an emerging market.Design/methodology/approachThe study sample comprised 96 small and medium-sized exporting enterprises (SMEs) in Vietnam. The data is analysed using multiple regression analysis (MRA), Hayes' process model and fuzzy-set qualitative comparative analysis (fsQCA).FindingsThe results indicate that GD significantly negatively affects EP. In this dilemma, the export market orientation (EMO) and digital transformation positively moderated the relationship between GD and EP, such that the negative effect of GD on EP was weaker when EMO and digital were stronger.Originality/valueThis initial study contributes significantly to international business theories and practices, which reveal the role of GD via firm digital capacity and EMO in thriving SMEs’ EP. This study might grant new insight into international business and a critical approach to addressing the new insights small firms may face in a fragile but technologically advanced world.

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Section: Discussionmentioning

confidence: 99%

Should SMEs diversify their global destinations? The role of market insights and digital transformation

Luu

2024

MIP

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“…The home industry is involved in the change from labor-intensive to capital-intensive methods. Home industries are usually built in an area close to the raw materials that become the raw materials for the industry (Bertrand et al, 2022). To improve people's welfare, small sectors have a very strategic role, considering their various potentials.…”

Section: Introductionmentioning

confidence: 99%

Making Ant Sugar from Brown Sugar for Partner Groups in Paddinding Village, Takalar Regency, South Sulawesi Province

Lantara

Arfah

2022

GRCSD

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The Social Service program to be developed is Ant Sugar Manufacturing in Takalar regency. The manufacture of ant sugar uses brown sugar as raw material. Apart from being sweet, ant sugar has a distinctive aroma and is more durable. This ant sugar can be made using simple technology and equipment, so it is very easy to develop by the Paddingnging Village Partner Group, Sandrobone District, Takalar Regency to become new entrepreneurs who will be able to increase income/income, as well as improve the community's economy. This ant sugar product has the opportunity to be marketed in stores because it is generally liked by the public and can improve public health as well as has a long shelf life and is practical in its use. To solve this problem requires knowledge, skills and mastery of technology, especially Appropriate Technology or technology that is easily applied in society. Ant Sugar product processing can be done using simple technology so it is easy to develop.

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“…Dengan mengoptimalkan situs web dan konten mereka, UMKM dapat meningkatkan peringkat mereka di hasil pencarian, meningkatkan visibilitas online, dan menarik lebih banyak calon pelanggan [5]. Namun, banyak UMKM yang menghadapi kendala dalam menerapkan strategi SEO yang efektif karena keterbatasan pengetahuan, sumber daya, atau akses ke teknologi yang diperlukan [6].…”

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Optimasi SEO (Search Engine Optimization) sebagai Strategi Peningkatan Online Presence bagi Usaha Mikro, Kecil, dan Menengah (UMKM)

Hadiana,

Putra

2023

j_ict

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Penelitian ini bertujuan untuk menganalisis strategi optimasi SEO sebagai upaya peningkatan online presence bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Metodologi penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui survei dan analisis menggunakan metode regresi linier. Sampel penelitian terdiri dari 50 UMKM yang beroperasi secara online di sektor yang berbeda. Hasil penelitian menunjukkan bahwa penggunaan kata kunci yang relevan, kualitas konten, backlink, struktur situs web, dan responsif terhadap perangkat mobile memiliki pengaruh signifikan terhadap kinerja bisnis UMKM dan online presence mereka. Strategi SEO yang efektif dapat meningkatkan peringkat mesin pencari, kunjungan organik, tingkat konversi, waktu tinggal pengunjung, dan mengurangi bounce rate. Namun, tantangan seperti keterbatasan sumber daya, kurangnya pemahaman tentang SEO, dan persaingan yang intens di lingkungan digital menjadi hambatan dalam implementasi strategi ini. Penelitian ini memberikan kontribusi pada pemahaman tentang pentingnya optimasi SEO dalam meningkatkan online presence UMKM dan memberikan wawasan tentang faktor-faktor yang mempengaruhi keberhasilan implementasi strategi SEO. Implikasi praktisnya adalah UMKM perlu meningkatkan pemahaman tentang SEO, mengembangkan kemampuan dalam menerapkan strategi SEO yang efektif, dan memperhatikan tantangan yang mungkin dihadapi dalam lingkungan bisnis online.

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Export barriers for SMEs in emerging countries: A configurational approach

Cited by 11 publications

References 118 publications

Should SMEs diversify their global destinations? The role of market insights and digital transformation

Should SMEs diversify their global destinations? The role of market insights and digital transformation

Making Ant Sugar from Brown Sugar for Partner Groups in Paddinding Village, Takalar Regency, South Sulawesi Province

Optimasi SEO (Search Engine Optimization) sebagai Strategi Peningkatan Online Presence bagi Usaha Mikro, Kecil, dan Menengah (UMKM)

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