Exploring why people spend more time shopping online than in offline stores

Chiu, Yu Ping; Lo, Shao Kang; Hsieh, Ai Yun; Hwang, Yujong

doi:10.1016/j.chb.2019.01.029

Cited by 31 publications

(31 citation statements)

References 49 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Due to globalization and being busy with lifestyle people may want to purchase their daily necessity products via internet which result in searching information. The latest can be classified into internal and external information search (Chiu, 2019). The first one refers to customers' personal searching information through their personal memory.…”

Section: Online Shoppingmentioning

confidence: 99%

“…The first one refers to customers' personal searching information through their personal memory. Having no prior knowledge of a product or service will result in searching information to reveal information regarding to the product or the service which can be categorized as external information search (Chiu, 2019).…”

Section: Online Shoppingmentioning

confidence: 99%

“…At the beginning, usually internal search will be performed to make a decision, when it does not provide sufficient information, then the external search will implement through the external environment (Chiu, 2019). In order to make a best purchase decision, customers must pay attention to obtain specific information regarding to their purchase activity (Torlak et al, 2019).…”

Section: Online Shoppingmentioning

confidence: 99%

“…Obtained information from each store will be compared continuously by customers to choose the best product to purchase (Budur et al, 2018). This search for information will be stopped when marginal cost is equal to marginal benefit based on cost-benefit framework (Budur, 2018;Chiu, 2019;Fang et al, 2016).…”

Section: Online Shoppingmentioning

confidence: 99%

“…For instance, time and energy must be spent to achieve a large number of filtered information. Thus, the advantages of an online search are more than offline one (Chiu, 2019).…”

Section: Online Shoppingmentioning

confidence: 99%

See 4 more Smart Citations

Untitled

2020

EJMSS

View full text Add to dashboard Cite

Section: Online Shoppingmentioning

confidence: 99%

Section: Online Shoppingmentioning

confidence: 99%

Section: Online Shoppingmentioning

confidence: 99%

Section: Online Shoppingmentioning

confidence: 99%

“…For instance, time and energy must be spent to achieve a large number of filtered information. Thus, the advantages of an online search are more than offline one (Chiu, 2019).…”

Section: Online Shoppingmentioning

confidence: 99%

See 3 more Smart Citations

Untitled

2020

EJMSS

View full text Add to dashboard Cite

Effortless online shopping? How online shopping contexts prime heuristic processing

Braga

Jacinto

2022

J of Consumer Behaviour

View full text Add to dashboard Cite

Online shopping is often motivated by the opportunity to save resources due to its high convenience and accessibility. We thus propose that online-shopping contexts can prime low effort processing, which increase heuristic decisions, when compared with offline contexts. Four experimental studies test this hypothesis. Study 1 shows that consumers expect to spend fewer resources in online than in offline shopping decisions. Studies 2 to 4 show that priming an online (vs. offline) shopping context increases reliance on heuristic cues in probability judgments (Study 2) and in product choices (Studies 3 and 4).Results further show that systematic processing of relevant nonheuristic information is reduced after priming online-shopping contexts and suggest that resource-saving expectations associated to online-shopping mediate attitudes toward systematic-options. This research brings novel and important contributions by investigating the role of online shopping contexts on the activation of resource-saving expectations and on the use heuristic cues in consumer decisions. Limits and implications are discussed.

show abstract

Research online and purchase offline: The disruptive impact of consumers' online information on offline sales interaction

Li,

Geng,

Chang

et al. 2023

Psychology and Marketing

View full text Add to dashboard Cite

Retailers hire salespeople in physical stores to boost revenue by influencing consumer decision‐making. However, the Internet provides consumers with a variety of online product information before they enter the physical store, and this rich online information reduces their willingness to interact with offline salespeople. Using regulatory focus theory, we explore why well‐informed consumers avoid sales interactions and explore strategies for salespeople to mitigate this negative effect. Across three studies, we show that high consumer informedness induces a heightened prevention focus that causes consumers to avoid sales interactions to control the decision‐making process by themselves (Studies 1 and 2). This effect can be alleviated when salespeople provide consumers with currently available information rather than additional information (Study 3). This research contributes to the literature on consumer informedness, regulatory focus theory, and research on promotional information types and provides guidance for retailers' sales interactions.

show abstract

Exploring why people spend more time shopping online than in offline stores

Cited by 31 publications

References 49 publications

Untitled

Untitled

Effortless online shopping? How online shopping contexts prime heuristic processing

Research online and purchase offline: The disruptive impact of consumers' online information on offline sales interaction

Contact Info

Product

Resources

About