Exploring users' content creation and information dissemination behavior in social media: The moderating effect of social presence

Yang, Yongqing; Xu, Jianyue; Zhang, Fan; Land, Lesley Pek Wee

doi:10.1016/j.actpsy.2023.103846

Cited by 6 publications

(2 citation statements)

References 70 publications

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“…Faktor kondisi ini yang dinilai oleh para siswa paling mempengaruhi perilaku pencarian informasi akademisnya, sebagian besar responden menyadari adanya perbedaan perilaku pencarian informasi yang dipengaruhi oleh kondisi pikiran dan emosi yang sedang dirasakannya. Di mana hal tersebut sejalan, bahwa faktor kepribadian memiliki pengaruh dalam perilaku penggunaan media sosial oleh penggunanya, tak terkecuali dalam perilaku penciptaan informasi dan penyebaran informasi di media sosial (Yang et al, 2023) .…”

Section: Faktor Yang Mempengaruhi Kebutuhan Informasi Menjadi Aktivit...unclassified

Pengaruh Penggunaan Media Sosial Terhadap Perilaku Pencarian Informasi Akademis Siswa SMAN 2 Cimahi

Rahman,

Hadiapurwa,

Nugraha

2023

JKKI

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Fokus dari penelitian ini adalah tentang maraknya penggunaan media sosial sebagai sumber informasi oleh para penggunanya. Penulisan artikel ini bertujuan untuk memberikan pemahaman mengenai pengaruh dari penggunaan media sosial itu sendiri terhadap perilaku pencarian informasi yang dilakukan oleh siswa-siswi SMAN 2 Cimahi. Selanjutnya, dalam tulisan ini akan dibahas mengenai apa itu media sosial, kebutuhan informasi, perilaku pencarian informasi, faktor yang mendorong tindakan pencarian informasi melalui media sosial, hal-hal yang mempengaruhi perilaku pencarian informasi, serta perilaku pencarian informasi Siswa SMAN 2 Cimahi. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif dengan menggunakan survey kuisioner. Berdasarkan hasil penelitian, diketahui bahwasannya terdapat beberapa faktor yang mendorong penggunaan media sosial sebagai sumber informasi. Selain itu, faktor psikologis dan karakteristik sumber informasi menjadi 2 faktor yang dianggap paling mempengaruhi perilaku pencarian informasi yang dilakukan oleh siswa. Dipaparkan juga hasil analisis mengenai perilaku pencarian informasi yang dilakukan oleh Siswa SMAN 2 Cimahi yang mencakup tipe perhatian pasif, pencarian pasif, pencarian aktif, dan pencarian berlanjut.

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Section: Faktor Yang Mempengaruhi Kebutuhan Informasi Menjadi Aktivit...unclassified

Pengaruh Penggunaan Media Sosial Terhadap Perilaku Pencarian Informasi Akademis Siswa SMAN 2 Cimahi

Rahman,

Hadiapurwa,

Nugraha

2023

JKKI

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“…From the information above we may summarize, that groundswell communication enables consumers to develop trust and credibility in eco-friendly brands. The transparent and authentic nature of user-generated content allows consumers to evaluate others' experiences and opinions (Yang et al, 2023). Consistent positive reviews and recommendations from multiple sources increase the likelihood of individuals trusting the brand and perceiving it as credible.…”

Section: Groundswell`s Influence On Consumer Attitudes and Purchasing...mentioning

confidence: 99%

Tracking the Effects of Groundswell Communication on the Attitudinal and Purchasing Behaviour of Consumers of Eco-Friendly Products

Ščepková,

Zaušková

2023

ECIE

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The expansion of the dialogue and individual customer values due to active development of digital communication, which is related to innovation of digital communication and its integration into all areas of marketing communication, requires examination of emotions and emotional responses in the "business - online community - customer" communication process. Globalization but also the development of digital technologies have led to the integration of traditional and digital presentation of business entities into a unified whole, contributing to the emergence of the currently popular phenomenon of the groundswell. The presence of new forms of social interaction, particularly in the realm of social media, supports the creation and dissemination of so-called community communication about businesses and their products, often without their knowledge. As a result of this phenomenon and the possibility of quickly obtaining information and comparing companies across various online channels, there is a change in consumer behaviour. The groundswell defines a new trend in communication between organizations and unofficial institutions (fans, customers, consumers), which has a significant impact on business in any industry. However, the spread of hoaxes and false information about eco-products can be a problem. Social media users become victims of community opinion, and their belief in the need for eco-friendly behaviour in the purchasing process often has a decreasing tendency. Uncoordinated management of the groundswell indicates a societal issue, which is why the authors of the research article aimed to investigate and systematically describe the impact of groundswell activities on previously environmentally conscious customers, as well as on customers who were unaware of eco-products. In their scientific study, the authors present the findings of theoretical research aimed at ecological brands, products and users who have been exposed to the effect of groundswell as well as the potential of neuromarketing usage in the given field.

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Value co-creation in tourism live shopping

Zhang,

Prebensen

2025

Journal of Business Research

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Exploring users' content creation and information dissemination behavior in social media: The moderating effect of social presence

Cited by 6 publications

References 70 publications

Pengaruh Penggunaan Media Sosial Terhadap Perilaku Pencarian Informasi Akademis Siswa SMAN 2 Cimahi

Pengaruh Penggunaan Media Sosial Terhadap Perilaku Pencarian Informasi Akademis Siswa SMAN 2 Cimahi

Tracking the Effects of Groundswell Communication on the Attitudinal and Purchasing Behaviour of Consumers of Eco-Friendly Products

Value co-creation in tourism live shopping

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