Exploring user perceived beliefs, evaluations, and gratifications in ASM: applying expectancy-value approach for U&G theory on Mastodon instance Liker.social
Kai Hung Liao
Abstract:This study aims to explore users' perceived beliefs of the decentralized alternative social media (ASM), selecting one of Mastodon instances, Liker. social, as the unique case of exploratory investigation. The study employs the online exploratory survey method and uses purposive sampling to identify 152 valid users actively engaged in the Liker.social. Based on the expectancy-value approach to uses and gratifications theory, the study identifies two factors within users' subjective perceived beliefs: informati… Show more
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