Exploring United Nations High Commissioner for Refugees' (UNHCR) TikTok Landscape

Abstract

This study rigorously examines UNHCR's portrayal of migrants on TikTok through systematic content analysis. By scrutinizing various aspects of the organization's communication strategies such as messaging functionalities, video formats, emotional tonalities, and representation of migrants, the research unveils UNHCR's primary use of TikTok for disseminating information on migrant rights and personal narratives, fostering community cohesion, and encouraging actionable engagement. Moreover, the findings underscore UNHCR's nuanced depiction of migrants, moving beyond stereotypical narratives and effectively leveraging TikTok's features to amplify migrant voices and advocate for their rights. This strategic approach contributes to a comprehensive understanding of migrants, shedding light on their diverse experiences, challenges, and aspirations.