Exploring tourist preferences for local food: a Best-Worst Scaling analysis and market segmentation approach
Antonios Tiganis,
Polymeros Chrysochou
Abstract:PurposeLocal food impacts tourist satisfaction and drives the choice of a tourist destination. However, it is not clear which attributes of local food products drive tourists’ preferences. More specifically, little is known about potential segments in the tourist market. Acknowledging consumers’ divergent inclinations, we explore tourist preferences toward local food attributes through a market segmentation approach.Design/methodology/approachThis study uses the Best-Worst Scaling method to examine the prefere… Show more
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