Exploring Theme Park Visitors’ Experience on Satisfaction and Revisit Intention: A Utilization of Experience Economy Model

Lee, So Jung; Jeong, EunHa; Qu, Kangli

doi:10.1080/1528008x.2019.1691702

Cited by 83 publications

(106 citation statements)

References 68 publications

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“…Dunia fiksi yang ditampilkan di dalam Disneyland dapat menjadi hiburan sementara dalam upaya melarikan diri dari kehidupan nyata yang lebih rumit sehingga suasana hati pengunjung cenderung akan berubah menjadi lebih baik. Lee et al (2020) mengatakan bahwa dunia fantasi dapat menimbulkan perasaan melarikan diri atau escapism dari kehidupan sehari-hari secara fisik maupun mental. Perasaan melarikan diri yang timbul saat melakukan aktivitas rekreasi di waktu luang membuat seseorang beranggapan bahwa melakukan aktivitas tersebut sebagai peningkatan kualitas hidup dan kesejahteraan mental (Strijboshc, 2019).…”

Section: Hasil Dan Pembahasan 31 Pendekatan Desain Taman Hiburan Salo...unclassified

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Ramadhany¹,

Laksitarini²

2021

idealog

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Amusement park didesain untuk memiliki daya tarik tersendiri yang dapat menarik perhatian pengunjung dan memberikan kesenangan atau respons emosional terhadap pengunjungnya. Penelitian ini merupakan penelitian analitis mengenai lingkungan amusement park dan pengaruhnya terhadap suasana hati pengunjung ditinjau dari ilmu psikologi ruang. Penelitian ini bertujuan untuk mengetahui bagaimana sebuah amusement park dapat memengaruhi suasana hati para pengunjungnya dari elemen yang menjadi fokus penelitian ini yaitu elemen pendekatan desain, wahana, dan fasilitas umum. Objek penelitian yang digunakan untuk menganalisis elemen tersebut adalah Taman Hiburan Saloka Park dan Tokyo Disneyland sebagai objek pembanding. Metode penelitian yang digunakan adalah penelitian kualitatif dengan metode analisis literatur serta observasi langsung dan penyebaran kuisioner kepada pengunjung pada taman hiburan Saloka Park yang berada di Semarang, Jawa Tengah. Selain itu, observasi tidak langsung juga dilakukan pada objek pembanding, Tokyo Disneyland yang merupakan salah satu theme park terbesar di dunia. Hasil dari penelitian ini menunjukkan pendekatan desain, wahana hiburan, dan fasilitas umum pada lingkungan amusement park memiliki dampak psikologis tertentu yang secara otomatis berpengaruh pada perasaan manusia sebagai respons emosional terhadap lingkungan tersebut.

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Section: Hasil Dan Pembahasan 31 Pendekatan Desain Taman Hiburan Salo...unclassified

Untitled

Ramadhany¹,

Laksitarini²

2021

idealog

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“…Part 2 of the survey asked the respondents to assess the individual experiences, brand prestige, perceived value, and loyalty toward the shopping mall he/she visited. Customers' shopping experience adapted from Hwang and Han (2016), Lee, et al (2019) and Suhartanto, et al (2019), was measured using 18 items, representing education, entertainment, esthetics and escapism experiences. Brand prestige adapted from Hwang and Han (2016), was measured with three items.…”

Section: Survey Instrumentmentioning

confidence: 99%

“…Customers' perceived value adapted from Hwang and Han (2016) and Yang and Mattila (2016), was measured using 15 items. Lastly, customers' loyalty adapted from Wu, et al (2018), and Lee, et al (2019), was measured using four items. All measures employed a five-point Likert scale (1 = strongly disagree, 5 = strongly agree).…”

Section: Survey Instrumentmentioning

confidence: 99%

Shopping Experience, Brand Prestige and Perceived Value on Mall Visitors Loyalty in Indonesia

Kanaka¹,

Roostika²

2020

theijbm

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“…As a result, various theme parks have begun using diversification strategies, including using the joint venture with foreign companies or technical cooperation as a selling point, and continuously introducing novel recreational facilities and holding all types of festivals and events to showcase their uniqueness and strengthen their competitive advantage through creative activities and services in efforts to improve tourists' willingness to choose their theme parks [16]. A great number of previous literature explores issues related to theme parks; for example, the customer satisfaction with theme parks [17][18][19][20], willingness to revisit the park [17,20], brand loyalty [19,21], service quality [22], and so forth.…”

Section: Introductionmentioning

confidence: 99%

Choice Experiment Method for Sustainable Tourism in Theme Parks

2021

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Previous relevant studies on theme parks lack an exploration of various tourism attributes, e.g., recreational facilities, themes, wait times, fast pass drawings, and pricing, etc., all of which inspired the research motivation of this study. First, the Choice Experiment (CE) method explores tourists’ preferences for theme park attributes. Second, the Conditional Logit (CL) and Random Parameter Logit (RPL) models explore the differences in tourists’ willingness to pay (WTP) for various attributes from the perspective of their socioeconomic background. We used purposive sampling to survey questionnaire answers face-to-face in Taiwan, and a total of 680 questionnaires were issued, of which, 549 copies are valid, with an effective recovery rate of 80.7%. The research findings suggest the following: (1) The most valued theme park attributes for consumers are the recreational facilities, followed by theme characteristics, and fast pass drawing. (2) Regarding the respondents’ WTP for various attributes, they are willing to pay the highest price for thrilling recreational facilities, then for unlimited fast pass services, and cartoon character themes. (3) Respondents believe that if thrilling recreational facilities and fast pass drawing are available at the same time, then the overall effectiveness will be improved. (4) Respondents relatively have no purchase intention for fast pass drawing. It is hoped that the research findings can provide theme park operators reference basis for making plans and decisions.

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Exploring Theme Park Visitors’ Experience on Satisfaction and Revisit Intention: A Utilization of Experience Economy Model

Cited by 83 publications

References 68 publications

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Shopping Experience, Brand Prestige and Perceived Value on Mall Visitors Loyalty in Indonesia

Choice Experiment Method for Sustainable Tourism in Theme Parks

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