Exploring the willingness to pay for ecological tomatoes (Solanum lycopersicum L.) in Benin and Burkina Faso

Tapsoba, Parfait K.; Aoudji, Augustin K. N.; Konkobo, Madeleine Kabore; Kestemont, Marie‐Paule; Achigan‐Dako, Enoch G.

doi:10.1016/j.clrc.2022.100053

Cited by 3 publications

(5 citation statements)

References 45 publications

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“…According to the empirical results, the attitude of consumers concerned about the environment will affect the intention of green consumption (GCI), suggesting H1 is supported. According to Tapsoba et al (2022), customers' attitude toward organic tomatoes influences their purchasing intentions. Additionally, the outcomes support the findings of Roh et al (2022), who discovered a significant connection between SN and AT.…”

Section: Discussionmentioning

confidence: 99%

“…The more people feel positive about green products, the higher the probabilities they will make a purchase (Costa et al. , 2021; Tapsoba et al. , 2022; Yue et al.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

“…Attitude is a key antecedent variable that leads to purchase intention (Ajzen, 1991). The more people feel positive about green products, the higher the probabilities they will make a purchase (Costa et al, 2021;Tapsoba et al, 2022;Yue et al, 2020). Subjective norms are characterized as feelings of social pressure from major individuals that have a considerable impact on an individual's performance and behavior (Ajzen, 1991); they capture an individual's sense of social pressure for certain actions.…”

Section: Theory Of Planned Behavior (Tpb)mentioning

confidence: 99%

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The effect of social media exposure, environmental concern and consumer habits in green consumption intention

Yanyan,

Pek,

Cham

2023

JSMA

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PurposeThis study aims to look into consumers' green consumption intention by incorporating social media exposure, environmental concern and habit into theory of planned behavior (TPB) in the context of China advocating green consumption.Design/methodology/approachBased on the data collected from online survey, this study use partial least squares structural equation modeling (PLS-SEM) to analysis the measurement model and structure model.FindingsThe results show attitude, social media exposure, environmental concern and subjective norms are important determinants of consumers' intention to purchase green products.Originality/valueThis study explores the new associations between the major constructs of the TPB model in green consumption. This study also expanded the TPB model by adding three extra factors, namely social media exposure, habit and environmental concern. In addition, this study attempts to bridge the gap between attitude and intention from a new perspective by using social media exposure as a moderating variable.

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Section: Discussionmentioning

confidence: 99%

“…The more people feel positive about green products, the higher the probabilities they will make a purchase (Costa et al. , 2021; Tapsoba et al. , 2022; Yue et al.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Section: Theory Of Planned Behavior (Tpb)mentioning

confidence: 99%

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The effect of social media exposure, environmental concern and consumer habits in green consumption intention

Yanyan,

Pek,

Cham

2023

JSMA

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“…Attitude is the strongest predictor of the intention to be engaged in socially responsible behavior, in particular, to buy environmentally friendly products (Paul et al, 2016), to support socially responsible restaurants (Naatu et al, 2022), and to participate in environmental activities (Fielding et al, 2008). Nevertheless, according to Tapsoba et al (2022), the influence of attitude on the willingness of consumers to buy agroecological tomatoes turned out to be statistically insignificant.…”

Section: Theoretical Basismentioning

confidence: 98%

Identifying the system of value factors of green consumer choice

Potrashkova,

Zaruba,

Raiko

et al. 2024

Innovative Marketing

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To justify the production of green products, it is necessary to anticipate the choice of consumers toward products with different environmental friendliness. Therefore, it is necessary to understand the factors that determine this choice, particularly value factors. The study is based on the idea that a consumer is stimulated to eco-consumption by a set of values, not excluding individualist values; and the influence of values is mediated by motives. The purpose of the study is to develop the theoretical foundations of constructing a three-level system of value factors of green consumption on the example of office paper consumption. As a result, the study formed a system of factors containing preferences, motives, and values of office paper consumers. According to the proposed approach, for each respondent, quantitative characteristics of the elements of the system of factors were determined through a survey, which made it possible to identify correlation relationships between the elements. A pilot study was used to test the proposed approach to constructing a value factors system. The results of the pilot survey showed a positive connection between eco-friendliness of consumer preferences – through motives – with such values as “Nature,” “Self-development,” “Country success,” and “Social power.” This finding provides additional justification for the assumption that individuals are driven to green consumption not only by socially oriented values but also by individualistic values. Identifying the value factors of green consumption will allow predicting consumer behavior and influencing it through targeted marketing offers.

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“…There is some evidence that women rate most motives as more important than men, especially those related to health (Schliemann et al 2019). Income is considered an indicator of an individual's ability to pay (Tapsoba et al 2022) and some studies have shown a correlation between consumers' income and their consent to pay for food (Rihn et al 2019). In general, sociodemographic variables explain marginally and not always in a consistent way consumers' choice of speciality food.…”

mentioning

confidence: 99%

Sustainably produced butter: The effect of product knowledge, interest in sustainability, and consumer characteristics on purchase frequency

Jakubowska¹,

Sadílek²

2023

Agric. Econ. - Czech

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Understanding buying behaviour for sustainable products is important for food producers and distributors. This study aims to examine the effect of knowledge of the product, interest in sustainability, and characteristics of consumers on the frequency of buying sustainably produced butter using the Stimulus-Organism-Response (SOR) model. In this study, two different types of butter were used, one produced by a well-known brand and the other by a less--known dairy. Data were collected through a structured online survey of 825 respondents from Poland. The research found that knowledge about the product and the sustainability-related product attributes does not positively influence the frequency of purchasing sustainable butter. The results indicate that consumers living in smaller towns, having higher incomes and smaller households, are more frequent buyers of sustainably produced butter.

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Exploring the willingness to pay for ecological tomatoes (Solanum lycopersicum L.) in Benin and Burkina Faso

Cited by 3 publications

References 45 publications

The effect of social media exposure, environmental concern and consumer habits in green consumption intention

The effect of social media exposure, environmental concern and consumer habits in green consumption intention

Identifying the system of value factors of green consumer choice

Sustainably produced butter: The effect of product knowledge, interest in sustainability, and consumer characteristics on purchase frequency

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