Exploring the use of AR technology for co-creative product and packaging design

Cascini, Gaetano; O'Hare, Jamie; Dekoninck, Elies; Becattini, Niccolò; Boujut, Jean-François; Guefrache, Fatma Ben; Carli, Iacopo; Caruso, Giandomenico; Giunta, Lorenzo; Morosi, Federico

doi:10.1016/j.compind.2020.103308

Cited by 50 publications

(29 citation statements)

References 34 publications

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“…It also helps in improving business efficiency and an impactful exceptional consumer and employee experience. The benefits of AR are manifold and different industries like tourism, logistics, retail, e-commerce, manufacturing, social media, education and many more have started using AR in multiple ways (Cascini et al, 2020;Harley et al, 2020). AR is beneficial as it ensures a smooth integration between the resources that are available and the workforce, and it presents an actual replica of the real world and the processes.…”

Section: Augmented Reality (Ar)mentioning

confidence: 99%

Procurement 4.0 to the rescue: catalysing its adoption by modelling the challenges

Jerome

Saxena

Sonwaney

et al. 2021

BIJ

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PurposeThe pandemic crisis has resulted in global chaos that had caused massive disruption to the supply chain. The pharmaceutical industry, in particular, has been working tirelessly to ensure that they can cater to the people who need them. With restrictions being imposed to prevent the spread of the COVID-19 virus, the movement of raw materials required has been affected, thus creating the need for the procurement function to be innovative. This study proposes the application of Industry 4.0 concepts into the procurement activities of an organization to make it more resilient and efficient.Design/methodology/approachTo study the intensity of the challenges, Total Interpretive Structural Modelling is used alongside the “Matrice des Impacts Croises Multiplication Appliquee a un Classement” (MICMAC) technique.FindingsResilience can be achieved through the collaboration between the organization and its network of suppliers. This is however easier said than done. High and unclear investments have been identified as the challenge that is taking a toll on all technological investments in the pandemic era. The study also shows that organizational inertia which is present in established and structured firms are a deterrent as well.Originality/valueThis study is based on the application of procurement 4.0 to ensure that pharmaceutical supply chains stay least affected since they are essentials. This study using a multi-criteria decision-making approach to prioritize the challenges. This will help practitioners make decisions faster.

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Section: Augmented Reality (Ar)mentioning

confidence: 99%

Procurement 4.0 to the rescue: catalysing its adoption by modelling the challenges

Jerome

Saxena

Sonwaney

et al. 2021

BIJ

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“…Since mixed prototyping is in early stages of development (Cascini et al, 2020), no standard method supports the complete workflow of content authoring on all implementations. Nevertheless, as presented in Figure 1, a general workflow that generates a linkage between a physical prototype and a 3D model to create a usable mixed prototype can still be outlined.…”

Section: Content Authoring For Mixed Prototypingmentioning

confidence: 99%

“…However, since each platform for mixed prototyping still can have its own workflows, some steps of the procedure here described, not strictly related to segmentation and UV mapping, could vary. To have a realistic view of the implementation, some steps of the workflow have been adapted to the SPARK project, a mixed prototyping solution supported by projector-based augmented reality focused on co-creative design sessions (Cascini et al, 2020).…”

Section: The Proposed Tool and Its Workflowmentioning

confidence: 99%

“…In this context, prototypes supported by projector-based Augmented Reality (AR), also known as mixed prototypes due to their ability to simultaneously include features from a physical and virtual prototype, have allowed developers to create fully functional prototypes without the need of electronics, displays or physical buttons (Marner et al, 2011), create on-the-fly perceptual deformation and surface material manipulation during design evaluation (Takezawa et al, 2019), and enhance communication during co-creative design sessions (O'Hare et al, 2018) among other benefits, which in conjunction speed-up the design iterations and reduce the cost of prototyping in the final stages of development. Nevertheless, mixed prototyping and AR technologies in general are still not widely adopted within product development processes as several reasons impact negatively the user acceptance, including lack of realism in the surface reproduction (Cascini et al, 2020), high requirements of competence for content authoring (Bhattacharya and Winer, 2019) and a challenging set-up process for running the mixed prototyping platform consistently (Giunta et al, 2019). Although research is being carried out to solve some of those problems, there is a discrepancy between the research and industrial interests, being most of the research focused on technological challenges, overlooking organizational challenges, while they are equally relevant for the industry.…”

Section: Introductionmentioning

confidence: 99%

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Overcoming Augmented Reality Adoption Barriers in Design: A Mixed Prototyping Content Authoring Tool Supported by Computer Vision

et al. 2021

Self Cite

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Enhancing the appearance of physical prototypes with digital elements, also known as mixed prototyping, has demonstrated to be a valuable approach in the product development process. However, the adoption is limited also due to the high time and competence required for authoring the digital contents. This paper presents a content authoring tool that aims to improve the user acceptance by reducing the specific competence required, which is needed for segmentation and UV mapping of the 3D model used to implement a mixed prototype. Part of the tasks related to 3D modelling software, in fact, has been transferred to simpler manual tasks applied onto the physical prototype. Moreover, the proposed tool can recognise these manual inputs thanks to a computer-vision algorithm and automatically manage the segmentation and UV mapping tasks, freeing time for the user in a task that otherwise would require complete engagement. To preliminarily evaluate effectiveness and potential of the tool, it has been used in a case study to build up the mixed prototype of a coffee machine. The result demonstrated that the tool can correctly segment the 3D model of a physical prototype in its relevant parts and generate their corresponding UV maps.

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“…In addition, Takenouchi et al [8] employed a Human Vision Component B5T-007001 to collect the gaze information of group users and obtain group preferences. Cascini et al [9] applied a projection-based AR system to collaborative design, which improved the interaction between designers and design prototypes. These new technology-based methods are meaningful to improve the individual evaluation process, but their effectiveness needs to be verified in practice.…”

Section: Introductionmentioning

confidence: 99%

Cognitive Association in Interactive Evolutionary Design Process for Product Styling and Application to SUV Design

Zeng

Tang

et al. 2020

Electronics

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In recent years, intelligent design technology that is based on interactive evolutionary algorithms, namely interactive evolutionary design (IED) systems, has received extensive attention in the computer science, design, and other related literature. However, due to the complexity of design problems and the limitation of human cognitive ability, IED faces several challenges in actual design applications. With the aim to address these problems in the IED, this paper deconstructs the IED of the product styling from the perspective of the cognitive association of the users, and proposes a corresponding cognitive intervention method that is based on the association of information. We built databases of the perceptual evaluation results of typical cases and coded profiles of the typical cases, combined with the corresponding interaction process, to improve the efficiency of creating associations between dissimilar information in the early stages of evolution. Besides, in order to simplify the process of creating associations between similar information, this paper proposes a clustering model of similar information based on explicit and implicit distances. The proposed method is then applied to the evolutionary design of an SUV. The experimental results show that the proposed method reduces the initial and total evaluation time. Therefore, the proposed method improves users’ ability to understand the complex design tasks of IED for product styling, optimizing the interactive evaluation process by guiding designers to efficiently create the cognitive association of information, and increases the effectiveness of adopting IED to solve actual design problems about product styling.

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Exploring the use of AR technology for co-creative product and packaging design

Cited by 50 publications

References 34 publications

Procurement 4.0 to the rescue: catalysing its adoption by modelling the challenges

Procurement 4.0 to the rescue: catalysing its adoption by modelling the challenges

Overcoming Augmented Reality Adoption Barriers in Design: A Mixed Prototyping Content Authoring Tool Supported by Computer Vision

Cognitive Association in Interactive Evolutionary Design Process for Product Styling and Application to SUV Design

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