2015
DOI: 10.1155/2015/206312
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Exploring the Triple Reciprocity Nature of Organizational Value Cocreation Behavior Using Multicriteria Decision Making Analysis

Abstract: Service-dominant (S-D) logic is a service science framework that is more robust than the traditional goods-dominant (G-D) logic. It emphasizes the importance of operant resources and value Cocreation. This study employs social cognitive theory to explore the triple reciprocity of organizational value Cocreation behavior. Further, this study uses DEMATEL-based ANP to examine the dynamic nature of organizational value Cocreation behavior. The major results of this study can be described as follows. First, the tr… Show more

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Cited by 13 publications
(4 citation statements)
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“…The Neuroscience is considered a multidisciplinary approach which can be integrated to several areas of knowledge in order to investigate human behavioural (Glimcher & Rustichini, 2004;Dimoka et al, 2007;Fehr &Camerer, 2007;Morin, 2011;Khushaba 2013;Riedl et al, 2014). Regarding to MCDM/A approach, a few numbers of studies which use neuroscience tools to investigate Decision-Makers (DMs) preferences have been found in literature (Trepel et al, 2005;Özerol & Karasakal, 2008;Barberis & Xiong, 2009;Hunt et al, 2014;Chuang et al, 2015;Nermend, 2017.…”
Section: Developing Methodological Aspects Of Fitradeoff Methods With...mentioning
confidence: 99%
“…The Neuroscience is considered a multidisciplinary approach which can be integrated to several areas of knowledge in order to investigate human behavioural (Glimcher & Rustichini, 2004;Dimoka et al, 2007;Fehr &Camerer, 2007;Morin, 2011;Khushaba 2013;Riedl et al, 2014). Regarding to MCDM/A approach, a few numbers of studies which use neuroscience tools to investigate Decision-Makers (DMs) preferences have been found in literature (Trepel et al, 2005;Özerol & Karasakal, 2008;Barberis & Xiong, 2009;Hunt et al, 2014;Chuang et al, 2015;Nermend, 2017.…”
Section: Developing Methodological Aspects Of Fitradeoff Methods With...mentioning
confidence: 99%
“…In the MCDM/A context, there are some studies in the literature, such as Nermend (2017), Chuang et al (2015), Özerol andKarasakal (2008), Trepel et al (2005) and Barberis and Xiong (2009). However, according to Hunt et al (2014), the MCDM/A approach is not very integrated with the neuroscience approach, and further in-depth studies on this theme should be undertaken.…”
Section: Literature Reviewmentioning
confidence: 99%
“…In the MCDM/A context, there are some studies in the literature, such as Nermend (2017), Chuang et al. (2015), Özerol and Karasakal (2008), Trepel et al. (2005) and Barberis and Xiong (2009).…”
Section: Literature Reviewmentioning
confidence: 99%
“…The mentioned combination of ZOGP, ANP, and DEMATEL is applied for evaluating entrepreneurship policy of a company [170]. The latest applications analyze a variety of problems: measuring enterprises readiness for institutionalization [164], decision support for corporate social responsibility [165], examining organizational value cocreation [166], default prediction [181], and prioritizing risks [182]. In terms of methodology, Hashemkhani Zolfani et al [168] apply a hybrid of two rather novel methods, i.e.…”
Section: Hmcdm Applications In Industrial and Manufacturing Engineerimentioning
confidence: 99%