Exploring the three-dimensional effect of corporate social responsibility on brand equity, corporate reputation, and willingness to pay. A study of the fashion industry

Gálvez-Sánchez, Francisco Jesús; Molina-Prados, Aida; Molina-Moreno, Valentín; Moral-Cuadra, Salvador

doi:10.1016/j.jretconser.2024.103836

Journal of Retailing and Consumer Services

2024

DOI: 10.1016/j.jretconser.2024.103836

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Exploring the three-dimensional effect of corporate social responsibility on brand equity, corporate reputation, and willingness to pay. A study of the fashion industry

Francisco Jesús Gálvez-Sánchez,

Aida Molina-Prados,

Valentín Molina-Moreno

et al.

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Exploring the three-dimensional effect of corporate social responsibility on brand equity, corporate reputation, and willingness to pay. A study of the fashion industry

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References 111 publications

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