Exploring the success determinants of crowdfunding for cultural and creative projects: An empirical study based on signal theory

Understanding the effects of socialness and color complexity in listing images on crowdfunding behavior

“…The overwhelmingly prevalent dependent variable employed in previous empirical studies is successful funding of projects, whilst the dominant analytical methods are linear and logistic regression (Deng et al ., 2022). Numerous recent studies have taken a more holistic view of the corpus of previous research into crowdfunding success factors, including via meta-analysis (Geiger and Moore, 2022; Li et al ., 2022) and literature reviews (Deng et al ., 2022; van Tuenenbroek et al ., 2023; Jáki et al. , 2022; Shneor and Vik, 2020).…”

“…A handful of studies go further than this to investigate a few features of color and aspects such as emotion and humans in images and text (e.g. Guo et al ., 2022; Hou et al ., 2019, 2023; Li et al ., 2022; Yazdani et al ., 2022). Notwithstanding, no research has been found investigating the complexity of colors (combined colors) or a unifying theoretical construct that captures the social nature (e.g.…”

“…There is still of lack of research employing big data analytics to investigate socialness, with a few rare studies measuring the presence of a face in the crowdfunding context, such as Hou et al (2023) and Li et al (2022), and no study examine the presence of socialness in text for crowdfunding listing images. Studies examining the presence of faces lack a unifying theoretical foundation for socialness.…”

“…Among many features of successful funding that have been investigated in the research, such as those related to the project, the sponsors, the creator, the platform, soft information, hard information, and other environmental factors, soft information factors have been found to be one promising driver of behaviors, and a focus of recent research studies (e.g. Hou et al ., 2023; Li et al ., 2022; Liu et al ., 2023). Individual perceptions of a potential crowdfunding project from the features of a listing, including text and images, contribute to the development of pre-funding beliefs, in the same way that they do for a product or service (Oliver, 1980).…”

Shape of a crack growth front under fatigue in the range of 106 - 107cycles

“…The cognitive processes that occur inside designer's mind and underlie the extraordinary ability of solving creative problems are referred to as design thinking [1][2][3][4][5]. Language is a powerful and compelling data source for analyzing knowledge [6] and mental processes [7][8][9], including design thinking [1,10,11], conversations about design [12], and evaluations of creative projects [13]. Computational processing of language provides critical insights into design-thinking and problem-solving processes [14].…”