Exploring the social aspects of goose bumps and their role in awe and envy

Schurtz, David R.; Blincoe, Sarai; Smith, Richard H.; Powell, Caitlin A. J.; Combs, David J.; Kim, Sung Hee

doi:10.1007/s11031-011-9243-8

Cited by 73 publications

(74 citation statements)

References 30 publications

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“…Schema Incongruence and NFA. Items measuring schema incongruence and NFA 24 were based on previous theoretical and empirical descriptions of schema incongruence in awe and horror (Keltner & Haidt, 2003;Janoff-Bulman, 1992;Schurtz et al, 2012;Shiota et al, 1 2007;Piff et al, 2015). Because current theory asserts that schema incongruence causes NFA 2 (Janoff-Bulman, 1992;Keltner & Haidt, 2003), schema incongruence items measured how 3 much elicitors deviated from normality, and NFA items measured cognitive reactions to such 4 deviations.…”

Section: Methodsmentioning

confidence: 99%

Awe or horror: differentiating two emotional responses to schema incongruence

Taylor

Uchida

2019

Cognition and Emotion

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Experiences that contradict one's core concepts (e.g. of the world, people, the self) elicit intense emotions. Such schema incongruence can elicit awe, wherein experiences that are too vast to understand with existing cognitive schemata cause one to feel that schemata should be updated [i.e., a "need for cognitive accommodation" (NFA); Keltner & Haidt, 2003]. However, other emotional responses to schema incongruence, such as horror, have not been investigated. The current studies compared awe and horror to investigate if they are distinct schema-incongruent emotional responses. Study 1 observed significant differences between awe and horror in cognitive appraisals (e.g., certainty, legitimacy), indicating several areas of dissimilarity. Study 2 found evidence that awe and horror are both responses to schemaincongruence, as schema incongruence and NFA were salient in awe and horror, but not a contrast emotion. However, awe and horror were elicited by different types of schema incongruence: awe by spiritual vastness, horror by extremity. Awe-eliciting experiences also appeared to be easier to assimilate than horrifying experiences, as NFA and uncertainty were significantly lower in awe than in horror. Differences in the functions of horror and awe are also discussed.

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Section: Methodsmentioning

confidence: 99%

Awe or horror: differentiating two emotional responses to schema incongruence

Taylor

Uchida

2019

Cognition and Emotion

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“…raised inner eyebrows or eyelids, leaning forward postural) that is different from other positive emotions (Campos et al., ) and evokes a unique physiological reaction (e.g. goosebumps) (Schurtz et al., ).…”

Section: Literature Reviewmentioning

confidence: 99%

Viral video ads: Emotional triggers and social media virality

Nikolinakou

King

2018

Psychology and Marketing

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Previous studies have found that emotional arousal and emotional valence are important for video ads to be shared. As marketers are exploring new strategies to increase their viral effectiveness in social media, there is a need to provide guidelines on how to elicit emotional engagement that can trigger advertising virality. Drawing on recent findings on the effects of discrete positive emotions, this research examines how specific positive emotions may influence viral sharing. An online experiment was conducted with millennial participants, employing real viral video ads, in order to observe the viral effects of two positive emotions, awe and affection. Awe and affection emotions experienced in relation to online ads may prompt viral sharing by activating specific types of sharing expressions that relate to expressing emotional connection and emotional generosity in social media. Managerial implications for applying positive emotions as triggers to the content of video ads in order to elicit virality in social media are included.

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“…Feelings of goosebumps or "goosetingles" are also commonly associated with the experience of awe (e.g., Maruskin, Thrash, & Elliot, 2012;Schurtz et al, 2012). Although, to our knowledge, this effect has yet to be examined via objective measures of physiological responding, the subjective sense of goosetingles in awe likely reflects contraction of piloerector muscles, making body hair stand on end and literally producing goosebumps.…”

Section: Physiological and Expressive Aspectsmentioning

confidence: 99%