Exploring the roles of motivation and cognition in label-usage using a combined eye-tracking and retrospective think aloud approach

Tanner, Sean A.; McCarthy, Mary; O’Reilly, Seamus

doi:10.1016/j.appet.2018.11.015

Cited by 21 publications

(22 citation statements)

References 57 publications

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“…Thirty four (34) participants attended the experiment, each one individually. This number of participants corresponds to previous studies, which deal with think-aloud [ 53 , 57 , 60 , 61 , 68 ], eye-tracking [ 10 , 28 , 37 , 41 , 54 , 75 , 76 ], or with a combination of both [ 64 , 65 , 70 , 71 ]. The condition for participation was that the participant must be a manager, or business owner who has an active managerial role in their business.…”

Section: Methodsmentioning

confidence: 62%

“…One of the frequently discussed topics is the quality and quantity of data provided by these methods [ 55 , 56 , 59 , 60 , 61 , 68 ]. Scientists, who have described deficiencies of verbal protocols, recommend their combination with eye-tracking, which helps to complete missing data and insights [ 47 , 54 , 64 , 65 ]. However, they often do not consider the possible impact of think-aloud on eye movements.…”

Section: Discussionmentioning

confidence: 99%

“…In the case of decision-making it was proved that the method significantly contributes to the accumulation of evidence about this process [ 28 ] and improves its understanding [ 49 ]. However, there are also studies mentioning relevant shortcomings of the use of eye-tracking in decision-making research [ 21 , 47 , 50 , 51 , 52 , 53 , 54 ]. Eye-tracking cannot reveal by far all aspects of the decision-making [ 50 ], because it is not entirely clear if humans comprehend the information they watch [ 51 ], and whether watched information is incorporated into the decision-making process [ 52 ].…”

Section: Introductionmentioning

confidence: 99%

“…Therefore, the combination of eye-tracking with other methods is necessary [ 21 , 47 , 50 ]. Especially a combined use of thinking-aloud and eye-tracking data can provide deeper insights into cognitive processes [ 53 ] and help to solve the limitations associated with eye-tracking [ 54 ]. Think-aloud (often also referred to as verbal protocols) is a methodology for studying behavioral and cognitive processes while people solve problems [ 55 ].…”

Section: Introductionmentioning

confidence: 99%

“…Interestingly, many authors, who deal with think-aloud, also recommend combining them with eye-tracking [ 47 , 54 , 64 , 65 , 67 , 71 ]. The involvement of eye-tracking can help solve the shortcomings of think-aloud because it allows one to confirm and extend the gathered data [ 47 ] or to complete omitted and forgotten points [ 54 ].…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Impact of Think-Aloud on Eye-Tracking: A Comparison of Concurrent and Retrospective Think-Aloud for Research on Decision-Making in the Game Environment

Prokop

Pilař

Tichá

2020

Sensors

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Simulations and games bring the possibility to research complex processes of managerial decision-making. However, this modern field requires adequate methodological procedures. Many authors recommend the use of a combination of concurrent think-aloud (CTA) or retrospective think-aloud (RTA) with eye-tracking to investigate cognitive processes such as decision-making. Nevertheless, previous studies have little or no consideration of the possible differential impact of both think-aloud methods on data provided by eye-tracking. Therefore, the main aim of this study is to compare and assess if and how these methods differ in terms of their impact on eye-tracking. The experiment was conducted for this purpose. Participants were 14 managers who played a specific simulation game with CTA use and 17 managers who played the same game with RTA use. The results empirically prove that CTA significantly distorts data provided by eye-tracking, whereas data gathered when RTA is used, provide independent pieces of evidence about the participants’ behavior. These findings suggest that RTA is more suitable for combined use with eye-tracking for the purpose of the research of decision-making in the game environment.

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Section: Methodsmentioning

confidence: 62%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Impact of Think-Aloud on Eye-Tracking: A Comparison of Concurrent and Retrospective Think-Aloud for Research on Decision-Making in the Game Environment

Prokop

Pilař

Tichá

2020

Sensors

View full text Add to dashboard Cite

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“Bio‐based Plastic? Hm, I've Never Seen It!”—A mixed‐methods investigation into consumer preferences for different packaging material of fresh apples and tomatoes

Lehberger,

Kleih,

Sparke

2024

Agribusiness

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Packaging of fresh fruits and vegetables is standard in many grocery stores. This mixed methods study aims to identify the role packaging plays in consumer choice and what packaging material consumers prefer. We analyzed data from quantitative stated preference experiments with a quota sample of 485 consumers living in Germany. In addition to the experiments, we conducted a qualitative study and analyzed data from 13 consumers who participated in think aloud protocols and responded to open‐ended questions. We analyzed the data from the quantitative and qualitative studies separately and then systematically compared their key findings. Choice‐based conjoint analyses showed that packaging was less important than price and origin in consumers' decisions, but that consumers clearly preferred unpackaged to packaged produce. This is true for both apples, a relatively robust produce, and tomatoes, which are more susceptible to damage. The qualitative research indicated that consumers appreciate the ability to see and choose an unpackaged product, but also see some benefits of packaging, such as the protection of the produce. Overall, we found that by combining qualitative and quantitative insights, we were able to identify overlapping but also distinct facets of consumer preference for fresh produce packaging. Regarding the use of bio‐based plastics for fresh produce, our results indicate that German consumers were not currently inclined to choose this type of packaging, and evidence suggests that they have little knowledge and/or awareness about it. Our findings have implications for researchers, marketing practitioners, packaging manufacturers, and policy makers. [EconLit Citations: D12, Q50].

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Exploring the Behavior of Users “Training” Douyin’s Personalized Recommendation Algorithm System in China

Cai,

Wang

2024

Lecture Notes in Computer Science

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Exploring the roles of motivation and cognition in label-usage using a combined eye-tracking and retrospective think aloud approach

Cited by 21 publications

References 57 publications

Impact of Think-Aloud on Eye-Tracking: A Comparison of Concurrent and Retrospective Think-Aloud for Research on Decision-Making in the Game Environment

Impact of Think-Aloud on Eye-Tracking: A Comparison of Concurrent and Retrospective Think-Aloud for Research on Decision-Making in the Game Environment

“Bio‐based Plastic? Hm, I've Never Seen It!”—A mixed‐methods investigation into consumer preferences for different packaging material of fresh apples and tomatoes

Exploring the Behavior of Users “Training” Douyin’s Personalized Recommendation Algorithm System in China

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