Exploring the Role of YouTube in Disseminating Psychoeducation

Abstract

YouTube is a useful tool that delivers schizophrenia education to Chinese-speaking individuals in the USA. It may also help alleviate the negative stigma regarding schizophrenia and other mental health issues.

Utility of YouTube in disseminating dementia knowledge to Chinese Canadians

“…Culturally tailored resources is necessary to promote knowledge delivery to the fast-growing Chinese immigrant population in North America. [2][3][4] Despite YouTube's usefulness in delivering dementia knowledge to Chinese Americans, 5 one major concern is its ability to target older Chinese users who may be less familiar with the internet as a source of health information. 5 This study aims to examine the performance of YouTube in targeting Canadian Chinese-speaking individuals who are in the high risk age group (eg, aged 55 and above) for developing dementia.…”

“…For foreign‐born Chinese Canadians, the internet may be an important source of health information. Culturally tailored resources is necessary to promote knowledge delivery to the fast‐growing Chinese immigrant population in North America …”

“…Previous studies have demonstrated the importance of health promotion to outreach foreign‐born Chinese in North America . However, there is little knowledge about the performance of social media in educating ethnic minorities about dementia.…”

YouTube as a Source of Patient Information for Bipolar Disorder: A Content-Quality and Optimization Analysis

“…(Madathil et al 2015;Szmuda et al 2020b) While there have been studies regarding the role of YouTube videos disseminating psychoeducation for dementia, schizophrenia and narcolepsy, there are currently no studies pertaining to the quality of videos for bipolar disorder (BD). (Lam et al 2017;Lam and Woo 2020;Szmuda et al 2020a) BD is a mental disorder characterized by shifts in mood and affect ranging from depression to mania. Bipolar I (BP1) is de ned by prolonged periods of mania and depression, often requiring hospitalization.…”

Social media as an educational platform against stigma

“…For example, a Facebook campaign to raise awareness and knowledge on hypertension in the Chinese community was successful in recruiting a cohort of participants in an older age bracket typical of developing cardiovascular diseases; the advertisement was most effective in the 65 years or older group with a click‐through rate of 14.71% (Dunn & Woo, ). For psychoeducational videos related to schizophrenia uploaded on YouTube, the targeted age group of 34 years and below comprised about half of the total views and had a 14.4% longer average view duration compared with the overall average (Lam, Tsiang, & Woo, ). These studies in combination suggest that there is huge potential to disseminate psychoeducational materials toward targeted populations on various social media platforms.…”