“…The importance of communicating in ways that foster relationships of trust between citizens and experts, especially during times of crisis, is well-established within the fields of science and risk communication [Siegrist, 2019;Siegrist & Zingg, 2014]. Trust is a key factor in determining public perception of risk and compliance with public health measures, especially in contexts of high uncertainty [Hunt, Wald, Dahlstrom & Qu, 2018;Siegrist & Cvetkovich, 2000;Siegrist & Zingg, 2014]. In general, science and risk communication frameworks outline elements such as empathy, expertise, competence, integrity, goodwill, and dedication as crucial elements for demonstrating the communicator's trustworthiness [Besley, Lee & Pressgrove, 2020;Reynolds & Quinn, 2008;Mihelj, Kondor & Štětka, 2022].…”