Exploring the Role of Religion in Consumer Acculturation and Ethnic Identification of the Second-Generation British Pakistanis: An Abstract

Rafiq, Zeeshan

doi:10.1007/978-3-319-66023-3_198

Back to the Future: Using Marketing Basics to Provide Customer Value

2017

DOI: 10.1007/978-3-319-66023-3_198

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Exploring the Role of Religion in Consumer Acculturation and Ethnic Identification of the Second-Generation British Pakistanis: An Abstract

Zeeshan Rafiq

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Exploring the Role of Religion in Consumer Acculturation and Ethnic Identification of the Second-Generation British Pakistanis: An Abstract

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