Exploring the Role of Online Courses in COVID-19 Crisis Management in the Supply Chain Sector—Forecasting Using Fuzzy Cognitive Map (FCM) Models

Abstract

Globalization has gotten increasingly intense in recent years, necessitating accurate forecasting. Traditional supply chains have evolved into transnational networks that grow with time, becoming more vulnerable. These dangers have the potential to disrupt the flow of goods or several planned actions. For this reason, increased resilience against various types of risks that threaten the viability of an organization is of major importance. One of the ways to determine the magnitude of the risk an organization runs is to measure how popular it is with the buying public. Although risk is impossible to eliminate, effective forecasting and supply chain risk management can help businesses identify, assess, and reduce it. As a result, good supply chain risk management, including forecasting, is critical for every company. To measure the popularity of an organization, there are some discrete values (bounce rate, global ranking, organic traffic, non-branded traffic, branded traffic), known as KPIs. Below are some hypotheses that affect these values and a model for the way in which these values interact with each other. As a result of the research, it is clear how important it is for an organization to increase its popularity, to increase promotion in the shareholder community, and to be in a position to be able to predict its future requirements.