Exploring the role of international R&amp;D activities in the impact of technological and marketing capabilities on SMEs’ performance

Davcik, Nebojsa S.; Cardinali, Silvio; Sharma, Piyush; Cedrola, Elena

doi:10.1016/j.jbusres.2020.04.042

Cited by 62 publications

(66 citation statements)

References 50 publications

(110 reference statements)

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“…Another important finding of the study is that marketing capability has a significant and positive effect on marketing performance. This result is similar to many research results in the literature (Hooley et al, 1999;Vorhies & Harker, 2000;Tsai & Shih, 2004;Azizi et al, 2009;Eng & Jones, 2009;Morgan et al, 2009aMorgan et al, , 2009bRos et al, 2010;Nath et al, 2010;Ren et al, 2015;Lewandowska et al, 2016;Ferreira et al, 2018;Davcik et al, 2020;Acikdilli et al, 2020;Mehta and Ali, 2020;Novita et al, 2020). The other essential result of this study is the significant and positive effect of product performance on marketing performance.…”

Section: Discussionsupporting

confidence: 89%

“…Companies with marketing capabilities supported by innovation capabilities are more successful in responding faster to changes and developments, showing high performance and making innovations that provide competitive advantage (Gatignon & Xuereb, 1997). The relationship between marketing capabilities and business performance has been studied by many marketing researchers (Hooley et al, 1999;Vorhies & Harker, 2000;Tsai & Shih, 2004;Krasnikov & Jayachandran, 2008;Azizi et al, 2009;Fang & Zou, 2009;Eng and Jones, 2009;Ramaswami et al, 2009;Morgan et al, 2009aMorgan et al, , 2009bRos et al, 2010;Jaakkola et al, 2010;Nath et al, 2010;Chahal and Kaur, 2013;Ren et al, 2015;Ferreira et al, 2018;Davcik et al, 2020;Acikdilli et al, 2020;Mehta and Ali, 2020;Novita et al, 2020). Hooley et al (1999) consider marketing culture as marketing capabilities that are more strongly associated with business performance.…”

Section: Marketing Capability and Performance Relationshipmentioning

confidence: 99%

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The effect of technological innovation capabilities on companies' innovation and marketing performance: A field study on Technopark companies in Turkey

Bil¹,

Özdemir²

2021

JLECON

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Purpose - The purpose of this study is to evaluate the effects of the technological innovation capabilities of companies carrying out R&D and innovation activities on product performance and marketing performance. Methodology - The main population of this study comprises a total of 4916 companies that carry out their activities within the body of 56 Technoparks in Turkey on April 2018. IBM SPSS 23 and IBM AMOS 23 package programs were used in the analysis. In the study, explanatory factor analysis, confirmatory factor analysis, and Structural Equation Modeling (SEM) analysis were performed to test the relationships in the proposed research model, respectively. Findings - As a result of the Structural Equation Modeling analysis, it was found that R&D capability has significant and positive effects on product performance and marketing performance over product performance; and the learning capability, marketing capability, and finally product performance directly on marketing performance. Originality/value - The main contribution of this study to the literature is that it not only explains the effects of some types of innovation on business performance but also deals with the relationship between innovation capabilities and business performance of companies in a more specific approach and reveals the effects of technological innovation capabilities on both product and marketing performance.

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Section: Discussionsupporting

confidence: 89%

Section: Marketing Capability and Performance Relationshipmentioning

confidence: 99%

The effect of technological innovation capabilities on companies' innovation and marketing performance: A field study on Technopark companies in Turkey

Bil¹,

Özdemir²

2021

JLECON

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“…Over the past twenty years, the intensification of global processes in companies, the speed of globalization, the emergence of new markets, technological and economic developments, the decline of barriers to entry into international markets, the need for new consumers among other aspects, [1,2] they made the internationalization process more and more executed within the corporations, but at the same time, it made it much more complex, due to the addition of so many variables and their rapid transformations [3]. Analyzing the context of small and medium-sized enterprises (SMEs), this scenario becomes even more complex, in the course of they enter the international market, usually through B2B commercial models, pressured by competitiveness, seeking in the process, an alternative for growth and sustainability of its business model [4,5].…”

Section: Introductionmentioning

confidence: 99%

“…Although the impact of DMC and AMC on marketing performance found in the literature [24,25], several questions remain unanswered. More precisely, marketing literature gives relatively less attention to the impact of both marketing capabilities on the internationalization process, especially for SMEs in the B2B sector [4,11,26].…”

Section: Introductionmentioning

confidence: 99%

The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

2021

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The present investigation aims study the sustainability of the business model of the Portuguese SMEs operating in the B2B International market analyzing the influence of dynamic marketing capabilities and adaptive marketing capabilities in their international marketing performance. It will also analyze the moderating effects of Competitive Intensity within this international scenario. A quantitative study was developed, using a questionnaire as a research method. In total, 335 valid responses were collected from Portuguese SMEs in June 2020. To test the hypotheses, multiple hierarchical regressions were performed. As for the analyzes involving Competitive Intensity environments, namely low and high intensity, dummies were developed to evaluate the different effects produced by the capacities in the International Marketing Performance. This study shows the positive impact of the dynamic marketing capabilities and adaptive marketing capabilities on the international marketing performance of the surveyed companies, essentially from the product development management, supply chain management, vigilant market learning and open marketing. when in a low competitive intensity environment only dynamic marketing capabilities had a positive effect on performance, but in a high, competitive, intensity environment both dynamic marketing capabilities and adaptive marketing capabilities showed positive effects in relation to performance. This study innovates by bringing international marketing, through two marketing capacities, from the perspective of SMEs that perform B2B activities.

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“…Hal ini dapat dilihat dari seberapa besar pelaku UKM di Kota Padang memiliki kapabilitas pemasaran, misalnya berbagai aktifitas pemasaran di masa pademik Covid-19 telah mampu memasarkan produk secara online atau menggunakan platform media sosial. Sejalan dengan penelitian terdahulu, kapabilitas pemasaran sangat penting dalam meningkat kinerja pemasaran (Davcik, et al, 2021;Reimann, et al, 2021;Sulistyo, 2016). Sebagaimana diketahui, bahwa kondisi UKM yang terbatas sumberdaya, cenderung lemah menghadapi tingkat persaingan usaha, baik persaingan sesama produk dari lokal maupun produk yang berasal dari luar daerah maupun luar negeri (Wardi, et al, 2017).…”

unclassified

Orientasi kewirausahaan dan kapabilitas pemasaran pada kinerja usaha kecil dan menengah: Peran faktor lingkungan yang dinamis sebagai pemoderasi

Lestari

Susanto

2021

JKMB

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The purpose of this study is to examine the impact of entrepreneurial orientation and marketing capabilities on the performance of small and medium-sized enterprises (SMEs), as well as how dynamic environmental factors moderate these relationships. The population was all managers or owners of SMES in Padang City. The sampling technique used a non-probability approach, namely the purposive sampling. In the data analysis, 190 samples (response rate 84,44%) were used as a sample size. The Smart-PLS software is used in this study to perform variance-based structural equation modeling (VB-SEM). The findings show that (i) entrepreneurial orientation has a positive and significant effect on SME performance, (ii) marketing capabilities have a positive and significant effect on SME performance, and (iii) In these relationships, the role of dynamic environmental factors as a moderator is not supported. The managerial implications will be discussed laterKeywords: Entrepreneurial orientation; marketing capabilities; dynamic environmental factors; performance; SMEs.

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Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance

Cited by 62 publications

References 50 publications

The effect of technological innovation capabilities on companies' innovation and marketing performance: A field study on Technopark companies in Turkey

The effect of technological innovation capabilities on companies' innovation and marketing performance: A field study on Technopark companies in Turkey

The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

Orientasi kewirausahaan dan kapabilitas pemasaran pada kinerja usaha kecil dan menengah: Peran faktor lingkungan yang dinamis sebagai pemoderasi

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