Exploring the Role of Healthy Green Spaces, Psychological Resilience, Attitude, Brand Attachment, and Price Reasonableness in Increasing Hotel Guest Retention

Abstract

The present research was an empirical endeavor to explore the effect of green spaces on the traveler retention process and to establish a theory connecting such green spaces, psychological resilience, attitude, brand attachment, and retention in the hotel industry. A quantitative approach was employed to achieve study objectives. Our findings from the structural analysis indicated that green spaces as nature-based solution significantly influence psychological resilience. In addition, such relationship contributes to increasing positive attitude, strengthening brand-self connection and brand prominence, and building traveler retention. A salient role of attitude in determining retention was found. A further analysis (metric invariance) revealed that the linkage from green spaces to psychological resilience was moderated by hotel price reasonableness, and the association became stronger when guests feel that hotel price is reasonable. Overall, this research successfully verified the importance of a hotel’s green spaces and its role in guest psychological and affective responses and behaviors.

Utilizing Green Design as Workplace Innovation to Relieve Service Employee Stress in the Luxury Hotel Sector

“…Green design—along with the green physical environments—has been a fundamental topic in the diverse business sectors for the past few decades [ 1 , 2 , 3 ]. The green physical environments of a building—as well known as biophilic atmospherics—are considered as a significant instance of nature-based solutions for occupant mental/emotional health [ 3 , 4 , 5 , 6 ].…”

“…Green design—along with the green physical environments—has been a fundamental topic in the diverse business sectors for the past few decades [ 1 , 2 , 3 ]. The green physical environments of a building—as well known as biophilic atmospherics—are considered as a significant instance of nature-based solutions for occupant mental/emotional health [ 3 , 4 , 5 , 6 ]. Indeed, the effective use of the green design of a company can result in decreased anxiety/stress and increased comfort/well-being among the visitors [ 7 , 8 , 9 ] particularly in the service consumption situation [ 2 , 3 ].…”

“…The green physical environments of a building—as well known as biophilic atmospherics—are considered as a significant instance of nature-based solutions for occupant mental/emotional health [ 3 , 4 , 5 , 6 ]. Indeed, the effective use of the green design of a company can result in decreased anxiety/stress and increased comfort/well-being among the visitors [ 7 , 8 , 9 ] particularly in the service consumption situation [ 2 , 3 ]. This green design is also vital and effective for workers in the diverse places of hospitality/service firms [ 10 , 11 , 12 ].…”

“…When employees are active in organizational citizenship behaviors, they contribute to their organization in a positive way that goes beyond the defined work roles, which is considerably beneficial to any hotel company. Since the green atmospherics of a building are of great importance to trigger occupant positive reactions and attitudes to the company [ 3 , 4 , 11 , 12 , 16 , 17 ], it is irrefutable that implementing green design in a hotel can be one possible approach to elicit employee organizational citizenship behavior at the hotel.…”

The Impact of Customer Psychological Price on Audit Pricing in the Start-Up Company Market

“…At the same time, some studies have shown that fierce product market competition not only increases the business risk of auditors but also increases the business risk of customers. Auditors are responsible for discovering material misstatements and confidently issuing audited financial statements (Yu, 2020). If auditors cannot use standard audit procedures to reduce the risk of customer breaches or errors to acceptable levels, they will require payment of insurance premiums to compensate.…”