Exploring the role of consumer ethnocentrism in predicting the purchase intention for locally produced organic food in an emerging market

Chaturvedi, Pallavi; Agnihotri, Durgesh; Tripathi, Vikas

doi:10.1108/bfj-04-2023-0323

Cited by 7 publications

(2 citation statements)

References 99 publications

(153 reference statements)

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“…This narrow focus on their in-group's offerings may lead to missed opportunities to discover high-quality Halal products from other cultural backgrounds that could genuinely align with their preferences (Fuseini and Knowles, 2020). It also raises questions about the potential for echo chambers in eWOM spaces, where ethnocentric consumers predominantly interact with like-minded individuals, reinforcing their existing beliefs and preferences while potentially disregarding valuable insights from diverse sources (Zhou et al, 2023;Chaturvedi et al, 2024). Thus, while consumer ethnocentrism undoubtedly shapes the impact of eWOM on product judgement, it's essential to consider the potential tradeoffs between cultural identity and the richness of product options in today's interconnected world (Wisker, 2021;Baber et al, 2023).…”

Section: Consumer Ethnocentrismmentioning

confidence: 99%

“…Conversely, non-ethnocentric consumers evaluate foreign products based on their characteristics and quality, regardless of the product’s country of origin (Fernández-Ferrín et al ., 2018). Ethnocentrism can have a positive impact on consumers' purchasing decisions when the brand, product, and service originate from their in-group (Naseem and Yaprak, 2023; Chaturvedi et al ., 2024). This positive influence extends to domestic products and brands as well (Zeugner-Roth et al ., 2015; Durco et al ., 2021).…”

Section: Theoretical Framework and Hypothesis Developmentmentioning

confidence: 99%

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Effect of source credibility and consumer ethnocentrism on halal purchase intentions in the UK: an elaboration likelihood model approach

Ibrahim,

Sarfo,

Burnett

2024

BFJ

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PurposeThis study aims to examine the mediating role of product judgement in the relationship between electronic word-of-mouth (eWOM) and purchase intention. Additionally, it explores the moderating effects of source credibility and consumer ethnocentrism on the relationship between eWOM and product judgement, with a specific focus on Halal products. We utilise the Elaboration Likelihood Model (ELM) to investigate how individuals navigate the processing of information, distinguishing between central and peripheral routes. This exploration aims to enhance our understanding of how the ELM framework influences product judgement and purchase intention in the context of eWOM, with a focus on Halal products.Design/methodology/approachTo achieve these objectives, an online survey was conducted in the United Kingdom. The study employed a moderated-mediation model, analysed using PLS-SEM.FindingsThe findings highlight the significant role of source credibility in the central route of information processing and purchase judgements. This study confirms that Halal product judgement fully mediates the relationship between eWOM and purchase intention. Additionally, it reveals that higher source credibility amplifies the impact of eWOM on consumer judgement. However, no significant moderating effect of consumer ethnocentrism on the relationship between eWOM and product judgement was observed in this context.Originality/valueThis study enhances our understanding of how Halal products are adopted in non-Muslim societies, shedding light on persuasive processes. Additionally, it refines the ELM in the context of cross-cultural consumer behaviour. The findings underscore the importance of prioritising source credibility in communication to shape information evaluation and persuasion.

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