“…The quality of these relations-relationship quality-is commonly measured by the punctuality, trust, quality of communication, and commitment between the business partners (Kuhlmeier and Knight, 2010;Leonidou et al, 2013Leonidou et al, , 2014Leonidou et al, , 2021Bianchi and Abu Saleh, 2020). As found by diverse authors, strong and positive relationships with business partners and foreign customers positively influence SMEs' export performance (Lages et al, 2009;Ural, 2009;Celec and Globocnik, 2017;Haddoud et al, 2017;Hasaballah et al, 2019;Monteiro et al, 2019;Imiru, 2022). Indeed, good relationships with importers result in a better flow of information about the target market, customer needs, and competitors, allowing exporters to improve before and after-sales services, develop new products, and design better costs and pricing strategies (Ambler and Styles, 2000;Zou et al, 2003;Beleska-Spasova et al, 2012;Monteiro et al, 2017Monteiro et al, , 2019.…”