“…The human behaviors that influence biodiversity outcomes are multidimensional, requiring different types of engagement from a range of different audience segments (Larson, Stedman, Cooper, & Decker, 2015). These different behaviors can be classified as either public, private, or social sphere behaviors (Amel, Manning, Scott, & Koger, 2017;Landon, Kyle, van Riper, Schuett, & Park, 2018;Stern, Dietz, Abel, Guagnano, & Kalof, 1999), and are clustered within multiple behavioral "domains" (e.g., environmental activism, stewardship behaviors, donation of time and money, and consumption behaviors; Larson et al, 2015;Stern, 2000). Some behaviors are undesirable and behavior change programs encourage switching to a less undesirable behavior (i.e., that results in less adverse biodiversity outcomes), for example, switching from consuming beef to another animal protein (Searchinger, Waite, Hanson, & Ranganathan, 2018).…”