Exploring the Predictive Analytics Frontier in Business: A Bibliometric Journey
Joshy John,
Jeena Joseph,
Liance Mathew
et al.
Abstract:Predictive analytics has gained significant attention in business as organizations seek to leverage data-driven insights for informed decision-making. The study uses rigorous bibliometric analysis to map the landscape of predictive analytics in business, revealing its evolution, trends, and research tendencies. A sizeable selection of academic publications from the Scopus database is chosen to identify key themes, notable authors, well-known journals, and emerging research areas in predictive analytics. The st… Show more
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