Exploring the Potential of TV 3.0: Applications and Impact on Content Delivery and Audience Engagement
Daniel de Sousa Moraes,
Paulo Victor Borges,
Polyana Bezerra da Costa
et al.
Abstract:This paper explores potential applications for TV 3.0, a ground-breaking evolution in Brazilian digital television that introduces advanced functionalities such as app-based experience, viewer-centered design, enhanced interactivity, and integration with smart technologies. Leveraging these new capabilities, TV 3.0 can revolutionize content delivery and audience engagement in several key areas by enabling personalized content experiences with recommendations and adaptive streaming to enhance viewer satisfactio… Show more
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