Exploring the Multi-Level Digital Divide in Mobile Phone Adoption: A Comparison of Developing Nations

Vimalkumar, M.; Singh, Jang Bahadur; Sharma, Sujeet Kumar

doi:10.1007/s10796-020-10032-5

Cited by 25 publications

(11 citation statements)

References 79 publications

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“…Marketplace literacy programs in remote areas can be supplemented with organized visits in which participants are exposed to marketplaces. We advocate for the provision of virtual marketplace access through feature phones and smartphones, both of which have rapidly increased in adoption in subsistence marketplaces (Vimalkumar, Singh, and Sharma 2020). Virtual access also can enable the dissemination of marketplace literacy, such as through lesson summaries in WhatsApp clips combined with virtual learning forums.…”

Section: Facilitating Marketplace Accessmentioning

confidence: 99%

Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces

Viswanathan

Umashankar²,

Sreekumar³

et al. 2021

Journal of Marketing

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Multinational companies increasingly focus on subsistence marketplaces, given their enormous market potential. Nevertheless, their potential is untapped because subsistence consumers face extreme constraints. The authors contend that subsistence consumers need marketplace literacy to effectively and beneficially participate in marketplaces. Marketplace literacy entails the knowledge and skills that enable them to participate in a marketplace both as a consumer and as an entrepreneur. This is crucial for subsistence consumers, as they often need to function in both roles to survive. Past research, however, has not empirically examined the influence of marketplace literacy on wellbeing or marketing outcomes related to wellbeing. To address this gap, the authors implemented three large-scale field experiments with approximately 1,000 people in 34 remote villages in India and Tanzania. They find that marketplace literacy causes an increase in psychological wellbeing and consumer outcomes related to wellbeing (e.g., consumer confidence and decision-making ability), especially for subsistence consumers with lower marketplace access, whereas it causes an increase in entrepreneurial outcomes related to wellbeing (e.g., starting a microenterprise) for those with higher marketplace access. Overall, this research generates practical implications for the use of marketplace literacy as a pathway to a better world.

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Section: Facilitating Marketplace Accessmentioning

confidence: 99%

Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces

Viswanathan

Umashankar²,

Sreekumar³

et al. 2021

Journal of Marketing

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“…Perceived environmental pressure, PSS, and PISaS are the three components of the environmental readiness component of this study. Perceived environmental pressure was measured using seven items adapted from, 135–137 while PSS were measured using three items adapted from 138,139…”

Section: Methodsmentioning

confidence: 99%

Privacy enhancing technology adoption and its impact on SMEs’ performance

Hasani

Rezania

Levallet

et al. 2023

International Journal of Engineering Business Management

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As society places greater emphasis on information privacy and data protection, organizations are increasingly adopting Privacy Enhancing Technologies (PETs) to safeguard the personal information of their stakeholders. This trend is fueled by growing consumer awareness and the introduction of government regulations aimed at protecting personal data. By implementing PETs, organizations can ensure compliance with privacy regulations and establish trust with their customers. This study aims to deepen the understanding of the determinants of Privacy Enhancing Technology (PET) adoption in small and medium-sized enterprises (SMEs) and its impact on their performance. It focuses on the technology-organization-environment (TOE) model, managerial readiness, firm size, industry sector, and intent to adopt PETs as potential drivers of PET adoption. By using a large-scale survey of 202 Canadian SMEs, the study evaluates the mediating role of intent in the relationship between the TOE model, managerial readiness, and market performance. The results of this study contribute to the growing body of research on PET adoption in SMEs and provide insights for organizations and managers to effectively adopt PETs. The results of this study indicate that technological, environmental, organizational, and managerial readiness have a positive effect on the intention to adopt PETs. Additionally, the intention to adopt PETs was found to have a positive relationship with firm performance. The findings also reveal that the intention to adopt PETs fully mediates the relationship between the four dimensions of readiness and firm performance. These findings highlight the important role that readiness and intention play in the adoption of PETs and its impact on firm performance. This study also found that firm size moderates the relationship between technological and organizational readiness with intention to adopt PETs, as well as the relationship between environmental and managerial readiness with intention to adopt PETs. The study identified the top five factors affecting PET adoption as cybersecurity awareness, perceived cost of adoption, ease of use, perceived benefits, and IT infrastructure. The findings suggest that technological readiness is the most influential of the four dimensions, followed by organizational, environmental, and managerial factors. This study presents crucial considerations for SMEs to evaluate when deciding on the use of PET technologies, as it pertains to practitioners.

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“…Secondly, it increased and ensured timely revenue collection. Mobile phones have become ubiquitous in many developing countries, including Kenya, with high mobile penetration (Vimalkumar et al, 2021). This has created a platform for utilities to interact with their customers in new and innovative ways.…”

Section: Introductionmentioning

confidence: 99%

Influence of Mobile SMS Bill Query Application on Service Delivery by NAWASSCO AND NAIVAWASCO Water Utilities in Nakuru County

2023

EJBM

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Water utilities play a critical role in providing safe and reliable water services to the public. However, ensuring efficient service delivery can be challenging, especially in areas with limited resources and inadequate infrastructure. In recent years, the use of mobile technology has emerged as a potential solution to address some of these challenges. This study examines the influence of a mobile SMS bill query application on the service delivery of two water utilities, NAWASSCO and NAIVAWASCO, in Nakuru County. This study aimed to determine the influence of mobile SMS bill query applications on service delivery by NAWASSCO and NAIVAWASCO water utilities in Nakuru County. Delone and McLean's IS success model, derived from the information systems (IS) theory, guided the study. A cross-sectional survey research design was adopted to achieve this, and data were collected using a structured questionnaire. Purposive sampling was used to select 33 and 24 staff in NAWASSCO and NAIVAWASCO water utilities, respectively. The Census method was employed since the target population was less than 100. Descriptive and inferential statistics were used to analyze the data. OLS regression analysis was used to test the hypotheses at a 0.05 significance level. The OLS regression analysis revealed that mobile SMS bill query applications significantly influenced water service delivery in water utility companies (β = 0.212, p < 0.05). Water utility companies in Nakuru County should continue investing in and promoting the mobile SMS bill query application.

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Exploring the Multi-Level Digital Divide in Mobile Phone Adoption: A Comparison of Developing Nations

Cited by 25 publications

References 79 publications

Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces

Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces

Privacy enhancing technology adoption and its impact on SMEs’ performance

Influence of Mobile SMS Bill Query Application on Service Delivery by NAWASSCO AND NAIVAWASCO Water Utilities in Nakuru County

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