Exploring the Link: How Service Quality Influences Student Satisfaction and Fosters Loyalty in Educational Institutions
Shangmin Wang,
Chaithanaskorn Phawitpiriyakliti,
Sid Terason
Abstract:Student loyalty has improved the sustainable development and survival rate of private universities. The quality of universities' services is an important indicator for measuring the results of private universities. This research aims to explore the mediating role of satisfaction between service quality and student loyalty. The researcher used a random sampling method to collect data from 493 responses of students in private universities in Guangxi. Using SmartPLS 4 software, the relationship between structures… Show more
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