Exploring the Key Determinants of Mobile Payment Adoption in the Fintech Sector

Abstract

Fintech payment applications have gained popularity among customers during these years, especially after the COVID-19 outbreak. Technological advancement and penetration of internet and smartphones among people boosted the growth of fintech startups which provide financial services to customers directly including banking services without any intermediaries. Financial technology is providing new variants of services by leveraging technology in financial services to meet the expectations of customers. This study primarily focuses on what factors influence customers towards adoption of fintech mobile payment applications and also covers the effect of demographic variables (age, gender, education qualification, and monthly income) on adoption of fintech payment applications. The research is quantitative and analytical in nature. Primary data is collected through questionnaire. Data were collected from 120 respondents and analyzed with the help of percentage, and weighted average scores and hypothesis was tested using chi- square. The results show that gender and age of customers significantly influence the adoption of fintech payment applications. The study identifies, convenience, ease of use, reduced transaction cost and cashback and rewards are the major factors motivating customers toward fintech payment applications.