“…These include an understanding of the benefits of CMs for maintenance of general health, prevention of disease and treatment of minor conditions [7,8,13,14], patient demand [7], personal usage of CM [10,11], knowledge of a particular CM product and its proven mechanism of action [6,7], and the profile of the CM company [7]. Whilst profit is not stated as an important motive [6,7,14,15], most pharmacists believe they should sell CMs [7], and that CMs can enhance the image of the pharmacy, increase annual sales and be an important part of the financial business of retail pharmacy [6,16]. The major barrier to the recommendation of CMs by pharmacists is reported to be a lack of evidence [4,6,11,12,17-20].…”