Exploring the Influence of Social Ties and Perceived Privacy on Trust in a Social Media Learning Community

Chan, Wendy Wing Lam; Kit, Will Wai

doi:10.1007/978-3-642-39750-9_13

Cited by 6 publications

(5 citation statements)

References 24 publications

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“…The case of UPSA was different since other students felt their privacies were being invaded with religious teaching. The worries about privacy mentioned are in line with argument put forward by Chan and Ma (2013). The authors claim that because of the rapid growth of social media in recent years, new forms of interactions are occurring all the time.…”

Section: Findings and Discussionsupporting

confidence: 61%

“…For example, Chen and Hwang (2019) and Yadegaridehkordi et al (2019) found that the social influence element has been shown to shape a student's decision to continue using an online learning platform to study Accountingrelated courses. On the hand, Chan and Ma (2013) claim that because of the rapid growth of social media in recent years, new forms of interactions are occurring all the time. People photos and status including personal thoughts are viewed, and comments are exchanged resulting in privacy invasion which could pose threat to students' active participation in online learning.…”

Section: Student Engagement Frameworkmentioning

confidence: 99%

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Covid-19 pandemic and online accounting education: the experience of undergraduate accounting students in an emerging economy

Tetteh,

Krah,

Ayamga

et al. 2023

JAEE

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PurposeThe study investigates the experiences of undergraduate students in using online learning platforms to study Accounting-related courses during the COVID-19 pandemic.Design/methodology/approachThe study uses qualitative research approach and 89 undergraduate Accounting students from University of Professional Studies, Accra (UPSA) were purposively interviewed using semi-structured interview guide, observation and documentary evidence to achieve triangulation of data and results.FindingsThe study discovers that due to the Covid pandemic, the online Accounting learning system has a relative advantage over the physical classroom learning as the online pedagogy ensures that the students are safe and do not contract the virus. The findings further indicate that the university's engagement framework includes three units: engaging students with content on the university's Learning Management System (LMS), engaging students with their peers via group course WhatsApp platform and Zoom/Google Meet lectures, and engaging students with their instructors via the LMS, Zoom/Google Meet, and Group WhatsApp. Each unit is based on research-based best practices and strategies for online education such as the use of media (videos) to augment written course content and to improve student-to-content engagement, positive cognitive, collaborative, behavioural and emotional engagement of students. The university's strategies also encourage student-to-student involvement, as well as assessment and feedback. Regarding behavioural and emotional engagements, the study discovered that some lecturers' attitudes toward students coupled with insufficient administrative support influenced students to develop negative reactions to the use of online learning platforms for Accounting education.Practical implicationsThis paper has the potential to inform and improve implementation of online Accounting education in developing countries where the digital divide is staggering and digital inclusion and infrastructure for online education are at a precarious stage that cannot be remedied overnight.Social implicationsThe new context of Accounting education enables an increase in student enrolment because it does not require students to travel to or stay in a hostel for an extended period of time in order to earn an Accounting degree.Originality/valueThis study contributes to the Accounting education literature on emerging economies by providing new evidence of perception differences between higher education institutions and students. Education providers in emerging economies frequently adopt Western modes of online education without making structural adjustments. By empirically exploring students' opinions, this study challenges these managerial perceptions, and the findings will assist regulators and policymakers in making appropriate changes.

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Section: Findings and Discussionsupporting

confidence: 61%

Section: Student Engagement Frameworkmentioning

confidence: 99%

Covid-19 pandemic and online accounting education: the experience of undergraduate accounting students in an emerging economy

Tetteh,

Krah,

Ayamga

et al. 2023

JAEE

View full text Add to dashboard Cite

show abstract

“…There are several factors that affect trust on social media platforms, such as the perception of online activity or brand and company reputation. Trust should also be viewed closely with communication, satisfaction, and commitment (Chan & Ma, 2013).…”

Section: Advertising Formatmentioning

confidence: 99%

Investigating the Quality of Online Advertisements on Instagram: An Experimental Design

2023

QAS

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This experimental design is conducted by applying laboratory experiments to investigate the effects of intentional manipulations on participating subjects. In detail, this research attempts to examine the quality of advertising proxies in marketing communication affected by Advertising Format and Advertising Literacy. The first experiment involves 100 participants who are randomly given interactive or non-interactive advertising from a peer. In the second experiment, 226 undergraduate students of Mulawarman University, Indonesia, are randomly assigned to eight designated situations. Looking at this study's results, improving entertaining features (Advertising Format) in advertising is found to deliver a significantly positive effect to attract consumers' attention. The Advertising Literacy variable is discovered to negatively affect the quality of advertising in a weak consumer tie. Hence, this study suggests that advertising literacy expectedly decreases consumers' perceived value of advertising and lessens their intentions to share. This paper will contribute to the marketing and advertising literature to design an online advertisement on Instagram.

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“…The impact of privacy concerns on trust is discussed by Chan and Ma (2013), who suggest that heightened concerns over privacy lead to perceived lower credibility and higher risk during the information-sharing process. Wu et al (2012) posit that such concerns may make consumers reluctant to provide personal information online or even unwilling to use ecommerce at all.…”

Section: Information Privacy Trust and E-commercementioning

confidence: 99%

Privacy-deprived e-commerce: the efficacy of consumer privacy policies on China's e-commerce websites from a legal perspective

Zhu

Srivastava²,

Sutanto

2020

ITP

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PurposeDespite grave public concerns over information privacy and ongoing academic explorations of privacy policy, there is a general lack of understanding toward this issue in the legal context in China, the largest e-commerce market in the world. Departing from the extant literature of general discussion in nature, the authors undertook an exploratory study on the efficacy of e-commerce websites' privacy policies in China from the legal perspective.Design/methodology/approachThe authors drew on a qualitative grounded theory approach to identify selective codes relating to the focal issue and established a theoretical framework therefrom. The authors then conducted theoretical integration by linking them to the Theory of Development Blocks and the System Justification Theory.FindingsThe research identifies a general distrust of Chinese consumers toward privacy policies and highlights that despite their growing concerns about privacy, the privacy policies are largely ineffective in reflecting legal enforcement, changing their perceptions or influencing purchase behaviors. It also reveals that the current Chinese legislation is unable to fully render consumers' confidence in e-commerce websites' privacy policies effectiveness and privacy protection due to its limited recognition and influences among them.Originality/valueThe research has multiple ramifications. The authors empirically confirmed a mismatch between customers' perception of privacy policies and their actual behaviors and then theoretically explained the seemingly conflicting scenario in the context of development block of legal enforcement and system justification. The authors theorized the absence of the legal enforcement in privacy policies to supplement the legal perspective to the literature. The research further leads us to suggest that the time has come to update and strongly enforce privacy regulation in China to fuel the further development of e-commerce sector in practice.

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Exploring the Influence of Social Ties and Perceived Privacy on Trust in a Social Media Learning Community

Cited by 6 publications

References 24 publications

Covid-19 pandemic and online accounting education: the experience of undergraduate accounting students in an emerging economy

Covid-19 pandemic and online accounting education: the experience of undergraduate accounting students in an emerging economy

Investigating the Quality of Online Advertisements on Instagram: An Experimental Design

Privacy-deprived e-commerce: the efficacy of consumer privacy policies on China's e-commerce websites from a legal perspective

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